# Casual Sommelier Eateries This New Lucky Chip Restaurant Specializes in Pairing Wine and Burgers By Laura McQuarrie | Published 2016-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-and-burgers References: [harpers](http://www.harpers.co.uk/news/london-hipster-district-gets-capitals-first-fine-wine-burger-restaurant/529706.article) & [bighospitality](http://www.bighospitality.co.uk/Business/Permanent-site-for-Lucky-Chip-Burger-Wine) [Lucky Chip](https://www.trendhunter.com/trends/strawberry-cream-burger) is best known as a pop-up restaurant in London, but the brand is set to open its first permanent location with a focus on wine and burgers. The Lucky Chip Burgers & Wine boasts a list of more than 120 different wine types, with most bottles priced between £20 and £50, with selections also available by the glass. Additionally, there will be a few premium wine choices over the £100 mark. As far as the food that is set to go along with the wine, a number of meat, seafood and [vegetarian burger options](https://www.trendhunter.com/trends/soul-smash-burgers) will be available. Since wine and burgers are meant to go hand-in-hand, few spices will be used in cooked items to ensure flavors don't become distracting. When it came to executing the idea, Lucky Chip's Ben Denner simply describes: "It's partly me being selfish. Nowhere else is doing really good burgers with really good wine at the moment." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 28% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Wine and Burger Pairing:** Opportunity to create unique dining experiences by pairing gourmet burgers with a curated selection of wines. - **Specialized Wine Lists:** Opportunity to cater to wine enthusiasts by offering a wide range of wine types and price points. - **Flavor-focused Cooking:** Opportunity to provide food without overpowering flavors, allowing the wine to shine in the dining experience. ### Who This Affects Most - **Restaurant Industry:** Opportunity for restaurants to differentiate themselves by specializing in wine and burger pairings. - **Wine Industry:** Opportunity for wineries to showcase their wines in unique dining experiences, creating new marketing channels. - **Burger Industry:** Opportunity for burger joints to attract a new customer base by offering wine as a beverage option. ## Related on Trend Hunter - [Champagne-Paired Burger Tours](https://www.trendhunter.com/trends/burger-tour.md) - [QSR Wine Pairing Bundles](https://www.trendhunter.com/trends/carls-jr-wine-pairing-bundle.md) - [Food-Friendly Wine Pairings](https://www.trendhunter.com/trends/pernod.md) - [Meat-Focused Wine Ranges](https://www.trendhunter.com/trends/the-butchers-cellar-wine.md) - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [Overlooked Wine Bottle Experiences](https://www.trendhunter.com/trends/an-a-to-z-di-vini-divini.md) - [Luxe Fast Food Meals](https://www.trendhunter.com/trends/the-truffle-table.md) - [Restaurant-Expanding Wine Bars](https://www.trendhunter.com/trends/sophisticated-wine-bar.md) - [Exclusive Smashburger Collabs](https://www.trendhunter.com/trends/steak-frites-burger.md)