# Vintner Advent Calendars Aldi's Wine Advent Calendar Helps Drinkers Count the Days Until Christmas By Joey Haar | Published 2017-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-advent References: [thekitchn](http://www.thekitchn.com/aldis-wine-advent-calendar-is-everything-you-need-250367?amp=&utm_campaign=xpost&utm_medium=web&utm_source=at) & [thesun](https://www.thesun.co.uk/money/4470459/aldi-is-launching-a-wine-advent-calendar-and-it-works-out-at-2-a-mini-bottle/) Wine is a great way to help fill those silent nights, and [Aldi's](https://www.trendhunter.com/trends/new-hard-seltzer-advent-calendar) new wine advent calendar gives wine enthusiasts a chance to do that on every anticipatory night in December. The box of wine bottles serves as an adult version of the candy-filled calendars that kids use to mark the days up until Christmas, getting the parents just as excited as their kids are. The budget grocery chain announced recently that it has partnered with wine brands like JP Chenet and [Calvet](https://www.trendhunter.com/trends/calvet-kitchen) to release the wine advent calendar. The total package, which comes in a box that holds the 24 different bottles, is expected to cost 49.99 British pounds, which amounts to just two pence (or approximately $2.70 American) per bottle. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Wine Advent Calendars:** Disruptive innovation opportunity: Creating more variety and customization options in wine advent calendars, such as themed calendars based on different wine regions. - **Adult Advent Calendars:** Disruptive innovation opportunity: Expanding the concept of advent calendars beyond wine, incorporating other adult-oriented products and experiences. - **Luxury Advent Calendars:** Disruptive innovation opportunity: Designing high-end, premium advent calendars for connoisseurs, featuring rare wines, spirits, and unique experiences. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity: Collaborating with wineries and liquor brands to create exclusive wine advent calendars available only through specific retailers. - **E-commerce:** Disruptive innovation opportunity: Developing online platforms for personalized wine advent calendars, allowing customers to choose their preferred wines and delivery dates. - **Hospitality:** Disruptive innovation opportunity: Partnering with hotels and resorts to offer wine advent calendar experiences as part of holiday packages or room amenities. ## Related on Trend Hunter - [Hard Seltzer Advent Calendars](https://www.trendhunter.com/trends/new-hard-seltzer-advent-calendar.md) - [Festive Wine Tasting Kits](https://www.trendhunter.com/trends/wine-advent-calendar-collection.md) - [Festive Cocktail Calendar Kits](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar.md) - [Luxurious Treat Advent Calendars](https://www.trendhunter.com/trends/cartwright-butler.md) - [Non-Alcoholic Advent Calendars](https://www.trendhunter.com/trends/nonalcoholic-advent-calendars.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md) - [Spirit-Filled Advent Calendars](https://www.trendhunter.com/trends/craft-gin-advent-calendar.md) - [Caviar Advent Calendars](https://www.trendhunter.com/trends/12-days-of-caviar.md) - [Non-Alcoholic Advent Boxes](https://www.trendhunter.com/trends/non-alcoholic-advent.md)