# Architectural Wine Ads This Wine Ad Recreates Barcelona from Handmade Paper Buildings By Riley von Niessen | Published 2016-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wine-ad References: [designboom](http://www.designboom.com/art/zim-zou-paper-barcelona-freixenet-mia-06-09-2016/) & [zimandzou.fr](http://www.zimandzou.fr/paper-barcelona) Zim & Zou, a French design agency, recreated the [Barcelona](https://www.trendhunter.com/trends/colombo-and-serboli-architecture-1) cityscape for a vibrant wine ad for [Freixenet](https://www.trendhunter.com/trends/freixenet), a leading producer of Spanish sparkling wines. In order to do so, Zim & Zou crafted the scene using intricate paper architecture all in pink. The company includes all the minute details in the tiny buildings, including window shutters and every individual balcony. With this careful attention, the wine ad is given substantial depth that makes people want to stare longer and therefore better remember the Freixenet brand name when they go to stores. With the buildings, palm trees and a gondola in the image all made from pink paper, the packaging of the feminine wine works into the cityscape and likens the wine to the color to make it more memorable for consumers as well. Photo Credits: [designboom](http://www.designboom.com/art/zim-zou-paper-barcelona-freixenet-mia-06-09-2016/), [zimandzou.fr](http://www.zimandzou.fr/paper-barcelona) ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Paper Architecture Ads:** Using intricate paper architecture and design in advertising can create memorable and visually captivating campaigns. - **3D Marketing:** Utilizing 3D modeling techniques to create highly detailed and visually striking advertisements can increase brand recognition. - **Visual Storytelling Ads:** Incorporating intricate designs and details in advertisements can create a story and evoke emotion, leaving a lasting impression on consumers. ### Who This Affects Most - **Advertising and Marketing:** Advertising agencies can utilize unique and visually captivating design techniques to create memorable campaigns for their clients. - **Wine Production and Sales:** Wine producers and retailers can incorporate creative and intricate packaging designs to make their products more visually memorable to consumers. - **Art and Design:** Artists and designers can use unique and innovative materials and techniques in their work, including paper architecture, to create visually stunning and memorable pieces for clients. ## Related on Trend Hunter - [Wine Tourism Guest Apartments](https://www.trendhunter.com/trends/quinta-de-faisca.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Purpose-Built Terraced Wineries](https://www.trendhunter.com/trends/quinta-de-adorigo.md) - [Wine Retail Spaces](https://www.trendhunter.com/trends/enofilo.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md)