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# Modern Wine Accessories
Simon Legald Brings Industrial Minimalism to Normann Copenhagen Products

By Meghan Young | Published 2015-01-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-accessories
References: [design-milk](http://design-milk.com/basic-yet-awesome-set-wine-accessories/) & [simonlegald](http://www.simonlegald.com/)

There is often a typical look to wine accessories that involve stainless steel and hefty handles. Yet this collection for Normann Copenhagen breaks that mold in an effort to introduce something much more modern. At first glance, the objects might not even look like wine accessories at all. They have a minimalist and industrial aesthetic about them that is quite unexpected.

Designed by Simon Legald, the Normann Copenhagen wine accessories have a matte look that is owed to a special coating to make the material stronger. Design Milk writes, "Each of the organically-shaped four pieces are light and comfortable to hold." The complete collection is comprised of a corkscrew, wine pourer, wine stopper and foil cutter.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 54% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Minimalist Wine Accessories:** Designing wine accessories with a minimalist and industrial aesthetic creates a disruptive innovation opportunity in the market.
- **Organic-shaped Wine Accessories:** Introducing wine accessories with organically-shaped designs offers a unique and unexpected option for consumers, presenting a disruptive innovation opportunity.
- **Matte Coated Wine Accessories:** Creating wine accessories with a matte coating not only enhances the material's strength but also adds a modern touch to the products, opening doors for disruptive innovation.

### Who This Affects Most

- **Home Decor:** Designing minimalist and unconventional wine accessories can appeal to the home decor industry, offering a disruptive innovation opportunity in the market.
- **Kitchenware:** Incorporating organic-shaped and modern wine accessories in the kitchenware industry can provide a unique and disruptive innovation opportunity for both consumers and businesses.
- **Lifestyle & Gift:** Creating matte-coated wine accessories with a minimalist design can capture the attention of the lifestyle and gift industry, presenting a disruptive innovation opportunity.

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