# Retro OS Holiday Sweaters The Windows Ugly Sweater Celebrates Windows 95 in an Anti-Style Way By Michael Hemsworth | Published 2018-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/windows-ugly-sweater References: [geekologie](https://geekologie.com/2018/12/cool-software-a-windows-95-sweater.php) & [twitter](https://twitter.com/Windows/status/1073341012884500480) The Windows Ugly Sweater has been shown off by [Microsoft](https://www.trendhunter.com/trends/microsoft-holiday-sweater) on [Twitter](https://www.trendhunter.com/trends/microsoft-the-mandalorian-xbox) as a new in-house fashion creation for the holiday season that will be gifted to lucky recipients to help them literally wear their Windows OS pride. The sweater features a festive design that is emblazoned with the iconic Windows logo from the 90s on the front and back to make it must-have for those looking to relive their glory days using the classic OS. The sweater is part of the mainstream acceptance of [ugly Christmas sweaters](https://www.trendhunter.com/trends/mek-magnet-ugly-sweater-armor) from something few would be caught wearing to a symbol of the larger anti-fashion movement. The Windows Ugly Sweater is exclusively being given away by Microsoft to diehard users and isn't available for purchase, which further reinforces the coveted nature of the garment. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Ugly Christmas Sweater Revival:** There is a growing trend of reviving and embracing ugly Christmas sweaters as a form of ironic fashion. - **Nostalgia-inspired Fashion:** Fashion items that harken back to iconic designs and symbols from previous eras are gaining popularity. - **Exclusivity as a Marketing Strategy:** Brands are leveraging exclusivity to create buzz and increase desirability for their products. ### Who This Affects Most - **Fashion and Apparel:** Fashion brands have an opportunity to capitalize on the demand for nostalgic and ironic garments, such as ugly sweaters. - **Technology:** Tech companies can explore innovative ways to merge their brand identity with fashion, creating unique and limited-edition products. - **Marketing and Advertising:** The concept of exclusivity can be used as a disruptive marketing strategy to generate excitement and loyalty among consumers. ## Related on Trend Hunter - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md) - [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md) - [Interactive Holiday Sweaters](https://www.trendhunter.com/trends/pillsbury-holiday-sweater.md) - [Millennium Era OS Footwear](https://www.trendhunter.com/trends/microsoft-windows-xp-x-crocs.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md) - [Ugly Christmas Sweater-Inspired Shoes](https://www.trendhunter.com/trends/ugly-sweater-dunk.md) - [Collaborative Butter-Brand Sweaters](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery.md) - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md)