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# Unlock a New App Experience
Discover and Download Thousands of Apps

By Trend Hunter | Published 2014-12-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/windows-store
References: [microsoft](http://www.microsoft.com/windowsapps/) & [facebook](https://www.facebook.com/windows)

*Brought to you by Windows Store*

Windows Store gives you access to tons of gaming, lifestyle, entertainment and social apps. Apps run smarter on Windows, up to four at a time and side-by-side on the same screen to get more done.

Be sure to discover and download thousands of apps for phones, tablets and PCs by visiting [Windows Store](http://www.microsoft.com/windowsapps/).

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 83% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Multi-tasking Apps:** The ability for apps to run side-by-side on the same screen opens opportunities for app developers to create new multi-tasking experiences for users.
- **Cross-platform App Development:** As the Windows Store integrates apps for phones, tablets, and PCs, there is a demand for app developers to create cross-platform apps that can run on multiple devices and operating systems.
- **App Curation:** As the number of apps increase, there is a need for app curation services that help users discover and download high-quality apps that fit their needs.

### Industries Being Reshaped

- **App Development:** Innovative app developers can take advantage of the Windows multi-tasking capability to create new apps, or leverage cross-platform technologies to broaden the reach of their apps.
- **App Stores:** App stores that prioritize app curation and optimization for cross-platform usage will have an edge in attracting users in the growing app market.
- **Device Manufacturers:** Device manufacturers may benefit from integrating multi-tasking capabilities into their products, making them more appealing to consumers who prioritize productivity.

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