# Mock Mobile Funerals Microsoft's Windows Phone 7 Buries the iPhone and BlackBerry By Marissa Liu | Published 2010-09-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/windows-phone-7 References: [dvice](http://dvice.com/archives/2010/09/microsoft-throw.php) & [electronista](http://www.electronista.com/articles/10/09/10/microsoft.holds.iphone.blackberry.funerals/) To drum up hype for the Windows Phone 7, Microsoft held a mock funeral for BlackBerry phones and iPhone mobiles. The event was sparsely attended. Pallbearers dressed in mourning attire, a lone bagpiper and Darth Vader riding a Harley were all in attendance. A rendition of the "Thriller" dance by Michael Jackson was also performed in honour of the two popular phones. The Windows Phone 7 will be released in exactly a month, on October 11, 2010. The funeral took place near Microsoft's Redmond office. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Rivalry Marketing:** Using competitive campaigns to create buzz and promote rival brands. - **Experience Marketing:** Creating memorable events as part of a brand's advertising strategy. - **Mock Funerals:** Using satirical funerals to bring attention to an upcoming product release. ### Sectors Adopting This - **Mobile Devices:** Creating unique marketing campaigns and experiences to promote new mobile products and features. - **Technology:** Creating immersive experiences and engaging campaigns to promote new tech innovations and signal shifts in market trends. - **Entertainment:** Using pop culture references and creative events to create buzz and excitement around products and services. ## Related on Trend Hunter - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Micro-Sized Alt Smartphones](https://www.trendhunter.com/trends/nothing-phone-2a-micro.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Resurrected Used Smartphones](https://www.trendhunter.com/trends/project-afterlife.md) - [Branded Holographic Spectacles](https://www.trendhunter.com/trends/holographic-spectacle.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)