# Microsoft Eateries Windows Cafe Opens in Paris in Anticipation of New Operating System By Rose Nazarali | Published 2009-09-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/windows-cafe References: [gizmodo](http://gizmodo.com/5367035/microsoft-opening-windows-cafe-in-paris) & [techcrunch](http://www.techcrunch.com/2009/09/23/microsoft-to-open-cafe-in-paris-to-build-windows-7-buzz-pics/) The battle of the operating systems is in full fledge and while [Apple](https://www.trendhunter.com/trends/apple-miami-worldcenter) seems to be winning in the advertising category, [Microsoft](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition) is taking their products to the streets of Paris and opening a [Windows Cafe](https://www.trendhunter.com/trends/surface-hub). The computer corporation cafe, which will be located on 47 Boulevard Sebastopol, will be opening in anticipation of the release of Windows 7 along with the launch of several retail locations. The Windows Cafe will only be open for two weeks beginning October 22nd and will allow visitors to try out several Microsoft products such as Xbox, Windows 7 and mobile devices. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What's Driving This Trend - **Brand Cafes:** Opportunity for companies to create unique brand experiences through temporary or permanent cafes. - **Product Showrooms:** Retail spaces dedicated to showcasing a brand's products can increase customer engagement and sales. - **Experiential Marketing:** Creating immersive experiences for customers is a growing trend in marketing and can drive brand loyalty. ### Who This Affects Most - **Technology:** Technology companies can use cafes or product showrooms to showcase and demo their latest products. - **Retail:** Creating experiential retail spaces can differentiate a brand from competitors and increase foot traffic. - **Food and Beverage:** Partnering with non-food brands to create unique eating experiences can draw in new customers and increase brand awareness. ## Related on Trend Hunter - [Italian Restaurant Marketplace Cafes](https://www.trendhunter.com/trends/eataly-caff.md) - [Luxury Fashion Label Cafes](https://www.trendhunter.com/trends/dior-cafe.md) - [Music-Themed Cafe Pop-Ups](https://www.trendhunter.com/trends/pop-up-cafe-in-paris.md) - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md) - [Dating App Coffeeshops](https://www.trendhunter.com/trends/le-cafe-bumble.md) - [Parisian Chicken Wing Pop-Ups](https://www.trendhunter.com/trends/house-of-flavor.md) - [Luxury Designer Airport Cafes](https://www.trendhunter.com/trends/louis-vuitton-cafe.md) - [Olympics-Inspired QSR Menus](https://www.trendhunter.com/trends/mcdonalds-france-global-menu.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md)