# Massive Shopping Center Slides Microsoft Installs Giant Slide in UK Mall for Windows 8 Commercial By Jonathon Brown | Published 2013-01-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/windows-8-commercial References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/microsoft-windows-8-fast-and-fun/) & [windows.microsoft](http://windows.microsoft.com/en-CA/windows-8/meet) This Windows 8 commercial captures an unexpected ride inside [Blue Water Shopping Center](https://www.trendhunter.com/trends/Commercial-lunar-infrastructure) in the United Kingdom. A massive slide was installed over top of the stairs in the shopping center and eager shoppers got their picture taken as they went for a ride. The entire experience was filmed and turned into a [candid commercial](https://www.trendhunter.com/trends/droga5s-wake-up) for Windows’ new operating system. “Fast and Fun” is the tagline for the new Windows 8 so this slide was meant to symbolize the easy enjoyment of using it. Most of the riders were children, who may or may not have been aware of the slide’s actual meaning. Nonetheless, their parents must have got the message. This is Windows 8 ad doubles as an [interesting publicity stunt](https://www.trendhunter.com/trends/asda-checkout-challenge). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Opportunities to create unique and engaging ad experiences like the Windows 8 slide installation in shopping centers. - **Experiential Marketing:** Using physical installations like slides to create memorable brand experiences in unexpected locations. - **Branded Entertainment:** Creating entertaining and shareable content through innovative brand activations like the Windows 8 slide commercial. ### Sectors Adopting This - **Retail:** Opportunities for shopping centers and retailers to leverage interactive installations to attract and engage customers. - **Advertising:** Innovative advertising strategies that blend physical experiences with digital media to capture audience attention. - **Technology:** Exploring ways to incorporate fun and memorable experiences like the Windows 8 slide into technology campaigns and product launches. ## Related on Trend Hunter - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Digital Retail Mapping Solutions](https://www.trendhunter.com/trends/living-map.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md)