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# Seven-Patty Burgers
Japanese Burger King Offers Gigantic Windows 7 Whoppers

By Marissa Liu | Published 2009-10-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/windows-7-whoppers
References: [engadget](http://www.engadget.com/2009/10/22/burger-king-selling-a-windows-7-whopper-in-japan/) & [burgerkingjapan.co.jp](http://www.burgerkingjapan.co.jp/)

Burger Kings in Japan are selling limited edition Windows 7 Whoppers to coincide with the release of the Windows 7 operating system. The bugger consists of seven (of course!) beef patties stacked on a sesame seed bun accompanied by lettuce, tomato, onions, pickles, ketchup, and mayonnaise.

Only thirty Windows 7 Whoppers will be sold a day for the special price of $8.55 (¥777, get it?) and then, inexplicably, from the 31st person onwards, Burger King will charge $17.10 per burger. Wouldn’t it make more sense to jack the price up after selling seven Windows 7 Whoppers for the special price? Just saying.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 53% | Activity: 87% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Limited Edition Products:** Opportunity for businesses to create limited edition versions of their products to generate excitement and increase sales.
- **Cross-promotion:** Opportunity for businesses to collaborate with other brands or events to create unique and mutually beneficial marketing campaigns.
- **Pricing Strategies:** Opportunity for businesses to experiment with innovative pricing structures to attract customers and create buzz.

### Industries Being Reshaped

- **Fast Food:** Fast food chains can consider offering limited edition menu items to cater to customer demand for unique and exclusive experiences.
- **Technology:** Tech companies can explore cross-promotion opportunities with food chains or other industries to leverage their product launches and create buzz.
- **Marketing and Advertising:** Marketing agencies can assist businesses in developing creative pricing strategies to stand out in a competitive market and attract customers.

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