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# Sci-Fi-Inspired Retro Programs
Microsoft's Windows 1.11 App Commorates Stranger Things

By Daniel Johnson | Published 2019-07-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/windows-111-app
References: [theverge](https://www.theverge.com/2019/7/8/20685881/microsoft-windows-1-11-app-stranger-things-3-1985) & [microsoft](https://www.microsoft.com/en-us/windows/strangerthings3)

As season three of the [Netflix](https://www.trendhunter.com/trends/stranger-things-puzzle-tales) show Stranger Things has been released, [Microsoft](https://www.trendhunter.com/trends/windows-app) has created the Windows 1.11 app to commemorate the launch. The app includes 1985 technology including Paint, Write and Windows cmd prompt. Microsoft will also enable users to make their own mini-movies, as well as 3D models, theme music and special effects. Microsoft Mixed Reality headsets will also allow users to insert themselves into the show.

The Windows 1.11 app is designed for user interaction which correlates with the Stranger Things season. Also included in the app are 8-bit mini-games, where users look to find clues as well as Easter eggs. Also included are different glitches inspired by the show's Upside Down world.

Microsoft has been promoting the app before the new [Stranger Things season three](https://www.trendhunter.com/trends/stranger-things-meals-campaign) launch, and now users can download the commemorative sci-fi app.

Image Credit: Microsoft

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 41% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Retro Technology Programs:** Companies can create retro-themed technology programs to commemorate pop culture releases, such as the Windows 1.11 app for Stranger Things.
- **Interactive Entertainment Apps:** Creating interactive apps, like the Windows 1.11 app, can increase engagement with pop culture fans.
- **Easter Egg and Clue-based Gaming:** Developing games centered around finding Easter eggs and clues, like the mini-games in the Windows 1.11 app, can enhance user engagement.

### Industries Being Reshaped

- **Entertainment:** Entertainment companies can use retro-themed technology programs, like the Windows 1.11 app, to promote upcoming releases and increase fan engagement.
- **Software Development:** Software development companies can create interactive apps, like the Windows 1.11 app, to showcase new technology and increase user engagement.
- **Gaming:** The Easter egg and clue-based gaming trend, like in the mini-games in the Windows 1.11 app, can be used by gaming companies to enhance user engagement and increase revenue.

## Related on Trend Hunter

- [Sci-Fi Series-Inspired Games](https://www.trendhunter.com/trends/stranger-things-puzzle-tales.md)
- [Sci-Fi TV-Inspired VR Games](https://www.trendhunter.com/trends/stranger-things-vr.md)
- [Device-Streaming Productivity Applications](https://www.trendhunter.com/trends/windows-app.md)
- [Mobile Interface Themes](https://www.trendhunter.com/trends/the-stranger-things-theme.md)
- [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md)
- [Operating System Features](https://www.trendhunter.com/trends/operating-system-features.md)
- [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md)
- [Netflix Show-Inspired Tech Gear](https://www.trendhunter.com/trends/stranger-things-1.md)
- [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md)
