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# Personal Shopping Tools
HOVR.IT Allows You to Window Shop Online With Ease

By Katie Pagnotta | Published 2013-01-30 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/window-shop-online
References: [hovr.it](http://hovr.it/) & [facebook](https://www.facebook.com/hovrit)

HOVR.IT is a fantastic new app that allows shopaholics to peruse the Internet, match products and shop until they drop.

The ingenious app is simple to use and a great alternative to a personal shopper. Essentially, the app allows you to browse [Pinterest](https://www.trendhunter.com/trends/pinterest-assistant), find an item you like and hover it by clicking a button. Instantly it finds you matches and you are able to compare/contrast and purchase. HOVR currently is compatible with Pinterest and is expanding to work with [Facebook](https://www.trendhunter.com/trends/facebook1) and [Google](https://www.trendhunter.com/trends/doppl-app). It is the ultimate online tool and every Pinterest addict will go wild once they realize they can click an image and shop to their heart's content.

The HOVR.IT app is the best assistant on the market and will surely develop a fan following.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 67% | Activity: 84% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Visual Search:** HOVR.IT's visual search feature allows users to find similar products by hovering over images, creating opportunities for enhanced shopping experiences.
- **Personalized Shopping:** HOVR.IT's ability to find matches and compare products based on user preferences opens up possibilities for personalized online shopping experiences.
- **E-commerce Integration:** HOVR.IT's expansion to work with platforms like Facebook and Google enables seamless integration of the app into e-commerce, presenting opportunities for increased sales and customer engagement.

### Where This Applies

- **Retail:** HOVR.IT's app can disrupt the retail industry by revolutionizing the way consumers discover and purchase products online.
- **Tech:** HOVR.IT's innovative features and expansion plans in the technology sector create opportunities for advancements in visual search technology and personalized shopping experiences.
- **Social Media:** HOVR.IT's integration with popular social media platforms like Pinterest, Facebook, and Google presents opportunities for enhanced e-commerce capabilities and increased user engagement in the social media industry.

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