# Paper-Made Window Display Installations Helen Musselwhite's Art is Whimsical & Multicultural By Kalin Ned | Published 2018-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/window-display-installation References: [dezeen](https://www.dezeen.com/2018/09/13/video-interview-helen-musselwhite-t2-window-paper-installation-movie/) & [helenmusselwhite](https://helenmusselwhite.com/) During London Design Festival, Manchester-based artist Helen Musselwhite curates a window display installation for T2's Regent Street shop. Without a doubt, the creation builds on design principles and cultural narratives, communicating not only the philosophy behind the Australian tea brand but also adding a much-needed dose of color. Helen Musselwhite exclusively works with [paper](https://www.trendhunter.com/trends/pastille) and her expertise can be attested to through her playfully whimsical creations. For the window display installation, she chooses an aesthetically pleasing and strongly fantastical arrangement of [fruit](https://www.trendhunter.com/trends/soft-grounds) and warm beverage-related objects. The inspiration is drawn from T2's "extensive library of teas and teaware." In the quest for employing a multicultural approach to presentation, Helen Musselwhite draws parallels between region-specific tea influences. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Multicultural Window Displays:** Creating window displays that incorporate elements from different cultures, providing a visually appealing and inclusive experience for customers. - **Paper Art Installations:** Using paper as a medium for creating whimsical and visually striking art installations, offering a unique and eco-friendly approach. - **Brand Storytelling Through Design:** Utilizing design principles and cultural narratives to communicate the philosophy and values of a brand, creating engaging and immersive experiences for customers. ### Where This Applies - **Retail:** Incorporating multicultural window displays and paper art installations to enhance the visual appeal of retail stores and create a unique shopping experience. - **Art and Craft Supplies:** Catering to the growing demand for paper art installations by providing a diverse range of high-quality paper products and tools. - **Brand Marketing and Advertising:** Offering expert guidance on using design principles and cultural narratives to create captivating brand storytelling experiences that resonate with consumers. ## Related on Trend Hunter - [Doll-Inspired Modern Installations](https://www.trendhunter.com/trends/pavilions-of-wonder.md) - [Dynamic Vibrant Cake Stands](https://www.trendhunter.com/trends/bulgari-hotel.md) - [Collaborative Tea Towel Designs](https://www.trendhunter.com/trends/tea-towel-design.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md) - [Luxury Artistic Product Exhibitions](https://www.trendhunter.com/trends/miu-miu-x-helen-marten.md) - [Reimagined Tea Pavilions](https://www.trendhunter.com/trends/wire-mesh.md)