# Award-Winning Natural Ciders Windfall Cider Mixes Old-world Techniques with Local Ingredients By Kalin Ned | Published 2020-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/windfall-cider References: [windfallcider](http://windfallcider.ca) Windfall Cider is taking Canada by storm. The BC-based company is adamant about achieving world-class flavor by harvesting the best apples from local farms and the purest natural juices. Combining the freshness of these ingredients with an approach that taps "[old-world techniques](https://www.trendhunter.com/trends/martinellis-1868-hard-cider)," Windfall Cider is capable of creating a one-of-a-kind, unforgettable beverage. As a testimony to their expertise and relentless experimentation with flavor, Windfall Cider has been a recipient of numerous awards. Its product range includes three staples. First is the dry cider 'Jackpot' which is made with BC dessert apples and a hint of tropical fruit. Next is 'Hail Mary' which is a [rose cider](https://www.trendhunter.com/trends/pear-lychee-cider) that combines BC apples and ripe local berries. Finally, the 'Wild Card' which is ideal for [beer lovers](https://www.trendhunter.com/trends/apple-crisp-ale) as it gently utilizes BC-grown crops. Image Credit: Windfall Cider ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Local Sourcing:** Disruptive innovation opportunity: Explore partnerships with local farms to source high-quality ingredients for unique and flavorful products. - **Craft Cider:** Disruptive innovation opportunity: Apply old-world techniques and experimentation to create innovative and award-winning cider flavors. - **Alternative Beverages:** Disruptive innovation opportunity: Meet the growing demand for unique and memorable beverages by offering cider as an alternative to traditional alcoholic drinks. ### Sectors Adopting This - **Craft Beverage:** Disruptive innovation opportunity: Tap into the craft beverage industry by producing high-quality, artisanal ciders that cater to the evolving taste preferences of consumers. - **Farm-to-table:** Disruptive innovation opportunity: Collaborate with local farmers and incorporate farm-fresh ingredients into cider production to capitalize on the farm-to-table movement. - **Alcohol Manufacturing:** Disruptive innovation opportunity: Leverage the rising popularity of craft cider to expand and diversify product offerings within the alcohol manufacturing industry. ## Related on Trend Hunter - [Triple-Apple Premium Ciders](https://www.trendhunter.com/trends/premium-cider.md) - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md) - [Tradition-Honoring Pub Ciders](https://www.trendhunter.com/trends/pub-cider.md) - [Effervescent Organic Hard Ciders](https://www.trendhunter.com/trends/organic-hard-cider.md) - [All-Season Luxury Ciders](https://www.trendhunter.com/trends/luxury-cider.md) - [Wine-Like Hard Ciders](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider.md) - [Effervescent Light Ciders](https://www.trendhunter.com/trends/effervescent-light-ciders.md) - [Invigorating Light Ciders](https://www.trendhunter.com/trends/light-ciders.md)