# Windblown Shockvertising Pretty Fast Delivery Makes Ugly Pictures But A Great Point By Going Like Sixty | Published 2009-01-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/windblown-shockvertising-pretty-fast-delivery-makes-ugly-pictures References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/01/bike-courier-services-not-pretty-but-fast/) How to portray speed in print? Blurs have been done to death. A Berlin advertising agency came up with a creative solution for their client, Inline Courier, a [bicycle delivery service](https://www.trendhunter.com/trends/pizza-pizza-4). They took models and subjected them to air forces not seen since the bombing of Berlin in WWII. The [innovative poster](https://www.trendhunter.com/trends/outdoor-advertising-campaign) was handled by Scholz & Friends, Berlin, Germany. Creative Directors: Matthias Spaetgens, Oliver Handlos, Jan Leube Art Director: Mathias Rebmann Photographer: Hans Starck **Implications** - No longer just looking for attractive images, consumers are seeking out more [unconventional art](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign). Designs that depict something not normally deemed as good-looking appeals to customers who want to experience something new. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 80% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Unconventional Art:** Opportunity to create designs that depict something not normally deemed as good-looking appeals to customers who want to experience something new. - **Alternative Advertising Techniques:** Opportunity to explore creative solutions beyond traditional blurs and standard visuals to convey messages effectively. - **Experiential Marketing:** Opportunity to engage customers through immersive and unexpected advertising experiences. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to rethink traditional visual approaches and develop innovative campaigns that captivate audiences. - **Art and Design:** Opportunity for artists and designers to push boundaries and create unconventional artworks that challenge conventional perceptions. - **Marketing and Branding:** Opportunity for marketers and brand strategists to incorporate alternative advertising techniques into their campaigns to stand out in a saturated market. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)