# Personifying Elements Epuron Campaign Turns the Wind Into a Lonely Man By Shelby Lee Walsh | Published 2009-05-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wind-energy-commercial-epuron References: [gdata.youtube](http://gdata.youtube.com/feeds/videos/D9pu-JCaXEQ) German company Epuron is stellar at marketing. This ad is perhaps one of the most well-thought-of commercials that I have witnessed in quite sometime. The commercial basically has a [man personified as the wind](https://www.trendhunter.com/trends/hair-ballad), who feels lonely and unloved until he meets a Epuron representative. They form a friendship and the commercial ends with the words: “The Wind. His potential is ours.” Simple. Effective. Funny. **Implications** - [Commercial campaigns](https://www.trendhunter.com/trends/monday-platform) often dress their messages in humor because it evokes a sense of community and togetherness that consumers actively seek out. By extending humor into all facets of a corporate culture, companies will enjoy better customer relations and connect with younger demographics with ease. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Humorous Marketing:** Companies can use humor to create a sense of community and togetherness among consumers. - **Personification Advertising:** Personifying elements and objects in advertising can create effective and memorable campaigns. - **Brand Friendships:** Developing a brand personality and forming a relationship with consumers can lead to better customer relations. ### Who This Affects Most - **Advertising:** Humorous and personified advertising can be applied to any industry that seeks customer engagement. - **Renewable Energy:** Personifying natural elements, such as wind or sun, in advertising can promote renewable energy sources. - **Consumer Goods:** Creating a brand personality and forming brand-consumer relationships can be applied to various consumer goods industries, such as food or fashion. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)