# Eco-Friendly Sneakers Veja SPMA High-Tops Are a Fashionable Win-Win Situation By TrendHead | Published 2009-03-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/win-win-footwear-eco-friendly-boots-by-veja-spma References: [oki-ni](http://www.oki-ni.com/icat/vejafairtradeall) & [veja.fr](http://www.veja.fr/) I love the look of these [Veja](https://www.trendhunter.com/trends/reformation-1) SPMA high tops that come in a green and white colorway with chunky contrasting laces sold exclusive to oki-ni. The Veja brand of footwear is known to be eco-friendly, and SPMA stands for 'Sao Paulo, Mon Amour,' bearing homage to the city where the boots are made and the geographical muse for the creators. I want a pair from this win-win collection of footwear. Good stuff in every way. **Implications** - Veja's production process is one of respect. The kicks are made in Brazil and a Parisian social charity takes care of delivery and storage. Unlike many other apparel companies, the supply chain is focused around the respect of human brings and their surrounding environments. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Footwear:** There is a growing trend towards eco-friendly footwear, and brands could capitalize on this by using sustainable materials and ethical supply chains. - **Local and Social Production:** There is a growing trend towards locally produced goods that benefit the surrounding communities, and brands could capitalize on this by partnering with local social charities and implementing ethical production processes. - **Fashionable Sustainability:** There is a growing trend towards fashion that is sustainable, and brands could capitalize on this by creating stylish, eco-friendly products that consumers will be proud to wear. ### Sectors Adopting This - **Footwear Industry:** The footwear industry could benefit from incorporating eco-friendly materials and ethical supply chains, as well as partnering with local social charities for production and distribution. - **Sustainable Fashion Industry:** The sustainable fashion industry could capitalize on the trend towards fashionable sustainability by creating stylish and eco-friendly products that appeal to consumers' desire for both style and sustainability. - **Social Enterprise Industry:** The social enterprise industry could benefit from partnering with fashion brands to provide ethical production processes and distribution of eco-friendly products that benefit local communities and the environment. ## Related on Trend Hunter - [Hand-Stitched Artisanal Sneakers](https://www.trendhunter.com/trends/sashiko-gals-1.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Sustainable Olympic Footwear Capsules](https://www.trendhunter.com/trends/vivaia.md) - [Sustainable Color-Blocked Sneakers](https://www.trendhunter.com/trends/colville.md)