# Ethical Coffee Partnerships Win Win Coffee Collaborates with Aramark for Community Impact By Grace Mahas | Published 2024-09-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/win-win-coffee References: [aramark](https://www.aramark.com/newsroom/news/2024/march/woman-owned-business-partnerships-power-service-and-hospitality)  Win Win Coffee, a woman-owned business, has partnered with food service giant [Aramark](https://www.trendhunter.com/trends/blk-bold1) to drive supply chain innovation and local economic impact. The collaboration is part of Aramark's commitment to source 25% of its U.S. spending through small and diverse suppliers by 2025. Win Win Coffee participated in Aramark's Centers of Excellence program, which helped strengthen its supply chain capabilities and equip it with skills for scaling up operations. This partnership exemplifies a growing trend of large corporations fostering opportunities for [minority and women-owned businesses](https://www.trendhunter.com/trends/bartholomew-jones) to thrive in local communities. Win Win Coffee's co-founder Nikisha Bailey emphasized the transformative nature of the collaboration, highlighting how it has positioned them to pursue larger contracts. The partnership not only supports Aramark's [supplier diversity goals](https://www.trendhunter.com/trends/supplier-diversity-1) but also demonstrates the power of intentional impact in creating sustainable business ecosystems. Image Credit: Aramark ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 78% | Activity: 84% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Supplier Diversity Initiatives:** Large corporations are increasingly committing to sourcing a significant portion of their spending from small and diverse suppliers. - **Community-centric Business Models:** Partnerships that prioritize local economic impact are gaining traction as businesses aim to support community growth and sustainability. - **Capacity-building Programs:** Programs designed to enhance the operational capabilities of small businesses are becoming more prevalent in corporate strategies. ### Who This Affects Most - **Food Service:** Companies in the food service industry are collaborating with diverse suppliers to drive innovation and meet supplier diversity goals. - **Coffee Industry:** The coffee industry can benefit from strategic partnerships with minority-owned businesses to foster growth and scalability. - **Supply Chain Management:** Innovative supply chain management practices are emerging as corporations seek to strengthen their networks through inclusive collaborations. ## Related on Trend Hunter - [BIPOC Coffee Distribution Initiatives](https://www.trendhunter.com/trends/blk-bold1.md) - [Responsibly-Sourced Coffee Companies](https://www.trendhunter.com/trends/westrock-coffee-company.md) - [Collaborative Coffee Initiatives](https://www.trendhunter.com/trends/free-rein-coffee-x.md) - [Small-Batch Ethiopian Coffees](https://www.trendhunter.com/trends/smallbatch-ethiopian-coffee.md) - [Elevated Corporate Coffee Offerings](https://www.trendhunter.com/trends/coffee-for-the-office.md) - [Organic Coffee Partnerships](https://www.trendhunter.com/trends/pret-a-manger-3.md) - [Optimistic Coffee Shop Partnerships](https://www.trendhunter.com/trends/philz-coffee-and-simon-sinek.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md)