# Domestic Travel Candy Promotions The Nestlé 'Win A Staycation' Promotion Offers Local Travel By Michael Hemsworth | Published 2021-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/win-a-staycation References: [conveniencestore](https://www.conveniencestore.co.uk/products/nestle-confectionery-launches-win-a-staycation-on-pack-promo/655283.article) & [nestle](https://www.nestle.com/brands/chocolateconfectionery) Recreational travel has ground to a halt in the face of the COVID-19 pandemic on a global level, so the [Nestlé](https://www.trendhunter.com/trends/nestl-promotion) 'Win A Staycation' Promotion is positioned to offer consumers a way to enjoy a local vacation this year. The promotion will start May 3 and will provide winners in the UK with a staycation worth up to £1,500, and will see one available everyday until June 27. The promotion will be promoted on the packs of [KitKat](https://www.trendhunter.com/trends/nestl-confectionerys-christmas-lineup), Aero , Polo, Yorkie and [Rowntree's](https://www.trendhunter.com/trends/nestl-confectionery-easter-season-2025). Shopper Marketing Manager Helen Bailor spoke on the new Nestlé 'Win A Staycation' Promotion saying, "As the format most bought on impulse [HIM, CTP, Q1 2020], it has suffered from the reduction in shopper transactions as people have made fewer shopping trips and focused on in-home consumption. Therefore, this promotion is designed with the dual benefit of bringing excitement and added value to the singles category in order to drive sales, whilst also providing a motivating range of prizes to attract the many people looking forward to getting back into the great outdoors, taking holidays, and enjoying days out whilst also supporting local industry.” ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 19% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Staycation Promotions:** By offering staycation promotions, companies can encourage local tourism and support struggling industries due to the COVID-19 pandemic. - **Product Packaging Promotions:** Offering promotions on product packaging can attract impulse buyers and drive sales for struggling industries due to the COVID-19 pandemic. - **Local Travel Promotions:** By offering local travel promotions, companies can encourage consumers to explore nearby destinations and support local industries struggling due to the COVID-19 pandemic. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can offer staycation promotions and attract impulse buyers by featuring promotions on their packaging. - **Hospitality and Tourism:** Companies in the hospitality and tourism industry can offer local travel promotions to encourage locals to explore their areas and support struggling local businesses. - **Retail:** Retail companies can drive sales by featuring promotions on product packaging and supporting struggling industries due to the COVID-19 pandemic. ## Related on Trend Hunter - [Snack Brand Travel Campaigns](https://www.trendhunter.com/trends/holiday-contest-campaign.md) - [Travel-Inspired Chocolate Bar Giveaways](https://www.trendhunter.com/trends/vanilla-break-sweepstakes.md) - [Summer Staycation Cider Promotions](https://www.trendhunter.com/trends/magners-onpack-promotion.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Springtime Snack Cake Promotions](https://www.trendhunter.com/trends/mr-kipling-and-cadbury-cake-easter-campaign.md) - [Plant-Based Yogurt Travel Promotions](https://www.trendhunter.com/trends/biome-onpack-promotion.md) - [CPG Rewards Campaigns](https://www.trendhunter.com/trends/nestl-promotion.md) - [Summertime Entertaining Food Promotions](https://www.trendhunter.com/trends/summer-promotion.md) - [Sharing-Focused Candy Branding](https://www.trendhunter.com/trends/shaero.md)