# Football-Focused Candy Campaigns Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer By Michael Hemsworth | Published 2022-12-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/win-a-day-in-their-boots-promotion References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/cadbury-gets-back-on-the-pitch-with-premiership-football-prizes-16-12-2022/) & [cadbury](https://www.cadbury.co.uk)  The [Cadbury](https://www.trendhunter.com/trends/mr-kipling-and-cadbury-cake-easter-campaign) 'Win a Day in their Boots' promotion is being launched as a [football-focused campaign](https://www.trendhunter.com/trends/refresh-the-game-campaign) to offer consumers of all kinds with accessories to some top soccer-themed prizes. The campaign will be run from January to March and will feature prizes like a VIP hospitality match day with a stadium tour, a day of training with club coaches and even a full training kit for the winner and their friends. Finally, winners could get the chance to meet a football legend as part of an exclusive behind-the-scenes day. Brand Manager for Cadbury at [Mondelēz International](https://www.trendhunter.com/trends/cadbury-spectacularly-nice) Christina Bland spoke on the Cadbury 'Win a Day in their Boots' promotion saying, "Retailers can really get the ball rolling on their sales in the new year with our ‘Win a Day in their Boots’ promotion as it returns to shelves even bigger and better than before." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 11% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Football-focused Marketing:** Opportunity for companies to target soccer fans with creative promotions like the Cadbury 'Win a Day in their Boots' campaign - **VIP Experiences:** Offering unique and exclusive experiences like a match day or training session with professional soccer players as prizes to attract consumers - **Celebrity Collaborations:** Opportunity to collaborate with soccer legends or other celebrities to attract fans and create buzz around promotions like the Cadbury 'Win a Day in their Boots' campaign ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can leverage partnerships with professional sports teams to create promotions and increase sales, as seen in the Cadbury 'Win a Day in their Boots' campaign - **Sports and Entertainment:** Sports and entertainment companies can partner with brands to offer exclusive experiences as prizes, creating a mutually beneficial promotion for both parties and fans - **Marketing and Advertising:** Marketing and advertising agencies can develop creative campaigns targeted at soccer fans, utilizing unique prizes and collaborations with soccer legends or celebrities to drive engagement and brand awareness ## Related on Trend Hunter - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Football-Themed Cereal Promotions](https://www.trendhunter.com/trends/onpack-promo.md) - [Springtime Snack Cake Promotions](https://www.trendhunter.com/trends/mr-kipling-and-cadbury-cake-easter-campaign.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Shareable Chocolate Bar Campaigns](https://www.trendhunter.com/trends/ian-wright.md) - [Celebratory Hot Chocolate Promotions](https://www.trendhunter.com/trends/cadbury-200th-anniversary-promotion.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Celebratory Soccer Snack Kits](https://www.trendhunter.com/trends/popcorn-kitchen-popcorn-kit.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md)