# Grumpy Plushies 'Wilson the Grumpiest Bear' Plush Toy is a Grouch By Katie Cordrey | Published 2010-04-08 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/wilson-the-grumpiest-bear References: [kronikle.kidrobot](http://kronikle.kidrobot.com/wilson-the-grumpiest-bear-8-inch-plush/) & [rotofugi](http://rotofugi.com/toyscart/pc/viewPrd.asp?idcategory=&idproduct=6370) ‘Wilson the Grumpiest Bear’ is an 8-inch [plush grouch](https://www.trendhunter.com/trends/mood-bears-sainsburys) that is part of a series of [ornery plush characters](https://www.trendhunter.com/trends/deddy-bears) called the Grumpsters. The irritable bear measures 8 inches in the sitting position. Wilson is articulated at the head and arms, but he’s none too happy about it. His scowl is permanent and his petulant features are embroidered. He is available with or without a stogie, but either way, he’s complaining. Wilson is a [Frank Kozik design](https://www.trendhunter.com/trends/berbrick-vecna). He sells for about $30 and no, he doesn’t like you. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Ornery Plush Toys:** There is an opportunity to create a line of other ornery plush characters that resonate with people's moods and personalities. - **Articulated Grumpy Plush Toys:** There is an opportunity to design other articulated plush characters that highlight unique features like facial expressions, hand gestures, and body parts movement. - **Permanently Scowling Plush Toys:** There is an opportunity to make more permanently scowling plush characters and offer them in varying sizes and styles. ### Industries Being Reshaped - **Toy Industry:** This industry can benefit from creating more unique plush toys that cater to people's various moods and personalities. - **Design Industry:** This industry can benefit from designing more characters with unique features and characteristics that resonate with people in new and innovative ways. - **Ecommerce Industry:** This industry can benefit from selling an exclusive line of grumpy plush toys through various online and offline channels that cater to an audience that appreciates unique and creative toys. ## Related on Trend Hunter - [Large Animal Plush Toys](https://www.trendhunter.com/trends/polar-bear-oversized-plush-cuddle-animal-body-pillow.md) - [Witchy Plush Bears](https://www.trendhunter.com/trends/wicked-themed-care-bears.md) - [Theater-Inspired Plush Toys](https://www.trendhunter.com/trends/care-bears-wicked-collection.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Regal Collectible Bears](https://www.trendhunter.com/trends/king-charles-iii-teddy-bear-l.md) - [Man-Sized Cuddly Teddy Bears](https://www.trendhunter.com/trends/loving-bear-puffy.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Amphibian-Shaped Plush Toys](https://www.trendhunter.com/trends/ricky-rain-frog.md) - [Gummy Bear Toys](https://www.trendhunter.com/trends/squeezable-toy.md)