# Sports Therapy Ads The Wilson Tennis Roger Federer Commercial is About Feelings By Tiana Reid | Published 2010-06-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wilson-tennis-roger-federer References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/roger-the-therapist-pitches-wilson-racquets.html) & [wilson](http://www.wilson.com/wilson/racquet/region.jsp) The [Wilson Tennis](https://www.trendhunter.com/trends/feel-the-heat1) Roger Federer commercial features the tennis pro playing his hand at therapy. A tennis player is frustrated by his crappy performance on the court (namely his backhand) and Federer asks him the typical psychoanalyst question: "How does that make you feel?" The premise is that there is more feel in [Wilson's tennis rackets](https://www.trendhunter.com/trends/ft-99). Who would have ever thought there would be [popular advertising commercials](https://www.trendhunter.com/trends/why-do-it-ad) actually promoting men's feelings? **Implications** - xx This commercial is both comedic and informative and is sure to be a hit with audiences everywhere, and especially those who are engaged in organized sports teams. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 30% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Comedic Sports Ads:** Comedic sports commercials that combine humor and information are gaining popularity. - **Promoting Emotions in Advertising:** Advertising campaigns that focus on promoting emotions, such as feelings of frustration and inspiration, are becoming more prevalent. - **Innovative Tennis Equipment Marketing:** Tennis equipment companies are finding innovative ways to market their products, emphasizing the sensory experience and performance benefits. ### Sectors Adopting This - **Sports Advertising:** The sports advertising industry is evolving to incorporate humor and emotional appeal in their campaigns. - **Sports Equipment Manufacturing:** Sports equipment manufacturers are exploring new marketing strategies to highlight the unique features and benefits of their products. - **Therapeutic Services:** Therapeutic services providers may consider leveraging sports-themed advertising to reach a wider audience seeking emotional support and personal growth. ## Related on Trend Hunter - [Performance-Driven Tennis Lines](https://www.trendhunter.com/trends/feel-the-heat1.md) - [Tennis Star-Approved Product Campaigns](https://www.trendhunter.com/trends/thorne-x-ben-shelton.md) - [Professional Tennis Roster Programs](https://www.trendhunter.com/trends/tennis-360.md) - [Performance-Boosting Sports Eyewear](https://www.trendhunter.com/trends/roger-federer-1.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/roger-clubhouse-pro.md) - [Control-Focused Tennis Rackets](https://www.trendhunter.com/trends/ft-99.md) - [Tennis-Inspired Electric Vehicles](https://www.trendhunter.com/trends/gt-63-s-e-performance.md) - [Minimal Stylish Tennis Sneakers](https://www.trendhunter.com/trends/roger-pro-2.md)