# Minimalist Brass Key Holders The General Manufacturing Concern Wilson Keyring is Vintage-Looking By Meghan Young | Published 2013-03-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wilson-keyring References: [coolhunting](http://www.coolhunting.com/design/general-manufacturing-concern-keyring.php) & [genmfg.co](https://www.genmfg.co/products/3/wilson-keyring) Although the clean lines of the Wilson Keyring would normally put it in the contemporary category, the use of brass gives it a [vintage appeal](https://www.trendhunter.com/trends/wesn-scrimshaw-henry-collection) that many will find attractive. The rustic, old industrial style is still going strong and the Wilson Keyring fits right in. A subtle accessory for the man or woman who thinks of everything, it will finish off a fashionable outfit while also hang in the apartment stylishly when they are home. Created by [General Manufacturing Concern](https://www.trendhunter.com/trends/argus) (GEN MFG CO), a product company founded by Hunter Craighill and Dylan Fareed and based in Brooklyn, New York, the Wilson Keyring is available with three enamel colors, which adds a nice accent while also making key identification much easier. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Key Holders:** There is a growing trend for key holders with a vintage aesthetic, creating an opportunity for designers to create unique and stylish key accessories. - **Minimalist Design:** There is a demand for key holders with clean and simple designs, presenting an opportunity for manufacturers to create sleek and functional products. - **Colorful Key Accents:** Key holders with enamel colors are gaining popularity as they add a touch of vibrancy and make key identification easier, providing an opportunity for customization and personalization. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can tap into the demand for vintage-inspired key holders to create stylish and functional accessories that complement fashionable outfits. - **Product Design:** The product design industry can explore minimalist design principles to create innovative and aesthetically pleasing key holder designs. - **Personalization and Customization:** The personalization and customization industry can offer key holders with customizable enamel colors, allowing individuals to express their unique style and preferences through their key accessories. ## Related on Trend Hunter - [Functional Everyday Carabiners](https://www.trendhunter.com/trends/craighill.md) - [Wave-Style EDC Key-Ring Designs](https://www.trendhunter.com/trends/waveclips.md) - [Sophisticated Physical Key Organizers](https://www.trendhunter.com/trends/bellroy-key-cover-plus.md) - [Minimal Titanium Keychains](https://www.trendhunter.com/trends/quickrelease-edc-carry-system.md) - [Compact Key Organizers](https://www.trendhunter.com/trends/miniki.md) - [Elegantly Custom Car Keys](https://www.trendhunter.com/trends/formawerx-era-collection.md) - [Two-Stage Lock Keychain Holders](https://www.trendhunter.com/trends/titaner-titanium-belt-keychain.md) - [Rustic Industrial Valet Trays](https://www.trendhunter.com/trends/puebco-recycled-steel-valet-tray.md) - [Connected Industrial Key Organizers](https://www.trendhunter.com/trends/journey-loc8-motion.md)