# Pixelated Sneaker Walls The Wilson Brothers Nike Project is an Innovative Installation By Vittoria Natarelli | Published 2010-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wilson-brothers-nike-project References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/10/nike-stadium-london-pixaramic-more-by-the-wilson-brothers/#more-112936) & [nike](http://www.nike.com/nikeos/p/nike/language_select/) The Wilson Brothers [Nike](https://www.trendhunter.com/trends/nike-style) Project is out of the box. The Nike 1948 store in London was recreated to fit the Nike Stadium's transformations. The installation is a wall-sized piece made of little rectangular-shaped pieces. You can watch as they place each of the little boxes into place, for their desired image (quite the daunting process). The [Wilson Brothers Project](https://www.trendhunter.com/trends/quiet-please-collection) is just another example of outside-of-the-box thinking for [retail projects](https://www.trendhunter.com/trends/foot-lockers-home-court). **Implications** - Projects like these continue to prove that this kind of creative thinking shouldn't begin and end with artists; rather, all businesses should continue to think of ways to incorporate art and technology into their product presentations, as the Wilson Brothers Nike Project clearly has done. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Art-tech Integration:** Opportunities for businesses to incorporate art and technology into product presentations to enhance customer experience. - **Creative Retail Projects:** Exploring innovative and unconventional approaches to retail design and presentation. - **Pixelated Installations:** Utilizing pixelated designs and installations to create visually striking environments. ### Sectors Adopting This - **Retail:** Disruptive innovation opportunity: Incorporating art and technology in retail stores to attract and engage customers. - **Art:** Disruptive innovation opportunity: Collaborating with businesses to bring artistic elements into product presentations and retail spaces. - **Technology:** Disruptive innovation opportunity: Developing advanced pixelated display technologies for immersive customer experiences in various industries. ## Related on Trend Hunter - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Bright Playful Sport Playgrounds](https://www.trendhunter.com/trends/lego-and-nike.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md)