# Detective-Themed Speakeasies Wilson and Wilson is a San Francisco Bar Hidden Within Another Bar By Rebecca Byers | Published 2015-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wilson-and-wilson References: [sfweekly](http://www.sfweekly.com/sanfrancisco/the-wilson-speakeasy-in-a-speakeasy-packs-a-punch/Content?oid=2181958) & [thewilsonbar](http://thewilsonbar.com/) Tucked away within the larger bar, Bourbon & Branch, Wilson and Wilson is a secretive detective agency-themed establishment located in San Francisco. The bar is a tiny room within Bourbon & Branch that stays true to its film noir inspirations with [dim lighting](https://www.trendhunter.com/trends/atelier-sun), a frosted glass window bearing the agency's name and an array of [apothecary-inspired bitters](https://www.trendhunter.com/trends/world-of-dreams-cocktail-menu). Wilson and Wilson is only available by appointment, and involves a specific password in addition to the already existing password one must utter to gain entrance to Bourbon and Branch. Once the guest arrives, they must buzz upstairs to Wilson and Wilson and communicate the password. The establishment is also bound by the same house rules as the rest of the building, which unfortunately means that it can't make its way onto [Instagram](https://www.trendhunter.com/trends/wolverine-gin-bottle). The dual nature of the exclusivity of Wilson and Wilson is enough to make it a covetable destination by those in the know. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Detective-themed Speakeasies:** Opportunity to create unique, themed bars within existing establishments, offering exclusivity and intrigue to customers. ### Industries Being Reshaped - **Hospitality:** Hotels and restaurants can create hidden bars or lounges within their existing spaces to attract customers seeking unique experiences. - **Entertainment:** The entertainment industry can explore the concept of immersive theater experiences in the form of detective-themed speakeasies. - **Tourism:** Cities with a history of speakeasies can capitalize on the trend by creating hidden bars or tours for visitors. ## Related on Trend Hunter - [Antihero Escape Rooms](https://www.trendhunter.com/trends/deadpool-wolverine2.md) - [Railway-Tucked Speakeasy Bars](https://www.trendhunter.com/trends/soma-20.md) - [Transportive Cocktail Bars](https://www.trendhunter.com/trends/prequel-co-apothecary.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Ethereal Ambiance Speakeasies](https://www.trendhunter.com/trends/artifact-bar.md) - [Dual-Floor Cocktail Bars](https://www.trendhunter.com/trends/sip-guzzle.md) - [Hyperlocal Cocktail Drinks](https://www.trendhunter.com/trends/neighborhood-cocktail-menu.md) - [Video Store Speakeasies](https://www.trendhunter.com/trends/blockbuster-speakeasy.md) - [Secret Cannabis Speakeasies](https://www.trendhunter.com/trends/thinker-speak-easy.md)