# Real Sports Campaigns The Wilson 2011 Ads Encourage Gamers to Put Down Controllers and Get Outside By Meghan Young | Published 2011-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wilson-2011 References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/wilson-soccer-tennis/) & [longplay360.br](http://www.longplay360.com.br) The [Wilson](https://www.trendhunter.com/trends/wilson-and-apple) 2011 ad campaign wants the world to know that as much as [exergaming has taken off](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) thanks to consoles like [Nintendo's](https://www.trendhunter.com/trends/suntory-x-super-mario) Wii, it still does not come even close to the real thing. With taglines like "Soccer with no feet?" and "Tennis with no raquet?," the Wilson 2011 ads really bring to light just how inefficient getting one's sport fix on a television or computer really is. Cleverly conceived by Sao Paulo-based ad agency Longplay360, the Wilson 2011 campaign involves two images that capture these sports games on a television while the reflection of the gamers are superimposed onto them. Yes, players may break a bit of sweat, but nothing can compare to running around outdoors with friends. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Exergaming:** Disruptive innovation opportunity: Develop immersive and interactive exergaming experiences that surpass traditional gaming consoles. - **Outdoor Sports:** Disruptive innovation opportunity: Create innovative technologies and equipment that enhance outdoor sports experiences and make them more appealing than virtual alternatives. - **Realistic Simulations:** Disruptive innovation opportunity: Design virtual simulations that accurately replicate the physical sensations and challenges of real sports, bridging the gap between virtual and outdoor experiences. ### Industries Being Reshaped - **Gaming:** Disruptive innovation opportunity: Integrate virtual reality technology into gaming consoles and platforms to revolutionize the exergaming industry. - **Sports Equipment:** Disruptive innovation opportunity: Develop advanced sports equipment and wearables that enhance performance and provide a competitive edge in outdoor sports. - **Advertising:** Disruptive innovation opportunity: Create immersive and engaging advertising campaigns that inspire individuals to prioritize outdoor activities over virtual gaming experiences. ## Related on Trend Hunter - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md)