# Unused Dinnerware Ads These Wilmax England Ads Lend Support During Ramadan By Laura McQuarrie | Published 2014-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wilmax References: [coloribus](http://www.coloribus.com/adsarchive/prints/wilmax-cup-19503655/) & [wilmaxindia](http://www.wilmaxindia.com/) Wilmax England is a brand of [tableware and crockery](https://www.trendhunter.com/trends/mixedmaterial-collection) that sells collections of fine porcelain and glassware. These ads for Wilmax present items from its lines in a rather unusual way, showing them upside down rather than right side up. Although this is a prime way to subtly work the Wilmax logo in there, the [dishes are set up](https://www.trendhunter.com/trends/trasa-home) this way to connect with consumers during [Ramadan, the month of fasting](https://www.trendhunter.com/trends/iftar-moments). Instead of being filled with luscious things to eat and drink, the ads are a little severe, but not harsh. This is a clever way for Wilmax to stay relevant during the occasion, even though its products will not be used. You can bet that when Ramadan is over, Wilmax England dishes will be brimming with delicious things to eat and drink. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Upside-down Advertising:** Opportunity to explore unconventional advertising techniques by presenting products upside down to create a unique and attention-grabbing campaign. - **Holiday-specific Marketing:** Opportunity to tap into specific cultural and religious events, such as Ramadan, to connect with consumers and tailor marketing messages accordingly. - **Brand Relevance Beyond Usage:** Opportunity to maintain brand relevance during periods when products may not be actively used, by finding creative ways to connect with consumers and align with their cultural observances. ### Who This Affects Most - **Tableware and Crockery:** Opportunity for tableware and crockery brands to experiment with innovative advertising approaches to differentiate themselves and create a lasting impact on consumers. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop holiday-specific campaigns that resonate with consumers' cultural sensitivities and create a stronger brand-consumer connection. - **Cultural Events and Festivals:** Opportunity for industries related to cultural events and festivals to collaborate with brands to create mutually beneficial marketing campaigns that celebrate diverse cultures and traditions. ## Related on Trend Hunter - [Ramadan-Focused Tech Campaigns](https://www.trendhunter.com/trends/innovation-that-brings-us-together.md) - [Tradition-Inspired Holiday Cooking Guides](https://www.trendhunter.com/trends/holiday-cooking-guide.md) - [Chinese Restaurant-Inspired Tablewares](https://www.trendhunter.com/trends/freshservice-fresh-drink-service.md) - [Festive Tableware Drops](https://www.trendhunter.com/trends/ikea-and-gustaf-westman.md) - [High-End Tableware Collections](https://www.trendhunter.com/trends/tableware-collection1.md) - [Macaroni-Inspired Tonal Dinnerware](https://www.trendhunter.com/trends/kraft-dinnerware.md) - [Porcelain Dinnerware Sets](https://www.trendhunter.com/trends/monte-porcelain.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md) - [Vibrant Artisanal Tableware](https://www.trendhunter.com/trends/sobremesa.md)