# Climactic Creative Ads The Willy Wrapper 'History of Protection' Video is a Scream By Vittoria Natarelli | Published 2010-08-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/willy-wrapper-the-history-of-protection References: [adland](http://adland.tv/commercials/willywrappercom-history-protection-2010-45-uk) & [willywrapper](https://willywrapper.com/) The Willy Wrapper History of Protection commercial is a [creative ad](https://www.trendhunter.com/trends/legitimate-you) that puts a new spin on protection. WillyWrapper.com brands itself as the go-to place to buy condoms -- perfect for those too shy to buy them at the store. Hilariously, this ad does a whole [talk on evolution](https://www.trendhunter.com/trends/craft-sportswear-brand-film) with a little Willy wearing several protecting fabrics. The last protection item is worn in the “pursuit of one goal. To reach the climactic jackpot!” The Willy Wrapper History of Protection ad is just too brilliant. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 54% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Humorous Advertising:** Companies could consider using humor as a way to market their products/services. - **Creative Marketing:** Businesses can explore innovative and original ways to promote their brand. - **Unconventional Branding:** Brands can break traditional marketing norms and experiment with unique advertising techniques. ### Industries Being Reshaped - **Contraceptive Industry:** Companies in the contraceptive industry might consider adopting creative and humorous campaigns to appeal to their target audience. - **Marketing and Advertising Industry:** Marketing and advertising agencies can provide clients with unconventional branding ideas to stand out in the market. - **Entertainment Industry:** Entertainment companies could produce humorous and creative content that resonates with their audience. ## Related on Trend Hunter - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md)