# Future-Focused Social Media Apps The 'Willy' App Stores Posts and Shares Them in the Future By Michael Hemsworth | Published 2018-01-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/willy-app References: [betalist](https://betalist.com/startups/willy-send-it-to-the-future) & [thewillyapp](http://thewillyapp.com) The 'Willy' app comes as a different kind of social network that is focused on the future rather than the present to help users store their favorite moments to enjoy at a later date. While existing social media apps like [Snapchat](https://www.trendhunter.com/trends/noteit) and [Instagram](https://www.trendhunter.com/trends/bluesky-flashes) encourage users to share what's happening right now, 'Willy' works by having users send photos and/or videos to the future for friends to enjoy later. This acts as something of a [digital time capsule](https://www.trendhunter.com/trends/digital-time-capsules) that gives users something to look forward to rather than having to dig through their posts to find moments from the past. The 'Willy' app acknowledges the way that social media is changing and being augmented to be more focused on the user experience rather than simply a spot to share content right now. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Future-focused Social Media:** Apps that store and share posts in the future, allowing users to create digital time capsules. - **User-experience Augmentation:** Social media apps that prioritize improving the overall user experience. - **Postponed Content Sharing:** Apps that encourage users to delay content sharing to create anticipation and enhance enjoyment. ### Who This Affects Most - **Social Media:** Developing innovative features for social media platforms. - **Mobile App Development:** Developing and launching mobile apps that disrupt the social media industry. - **Marketing and Advertising:** Utilizing new social media apps and features to create engaging marketing campaigns. ## Related on Trend Hunter - [Private Sharing Apps](https://www.trendhunter.com/trends/waffle.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Invite-Only Social Medias](https://www.trendhunter.com/trends/lapse.md) - [Image-Based Alternative Social Medias](https://www.trendhunter.com/trends/noteit.md) - [Scheduled Messaging Apps](https://www.trendhunter.com/trends/memoria.md) - [Digital Social Sharing Spaces](https://www.trendhunter.com/trends/the-shilo-app.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md) - [Image-Sharing Social Applications](https://www.trendhunter.com/trends/lapse-1.md) - [Focused Social Platforms](https://www.trendhunter.com/trends/lastweekend.md)