# Breastfeeding Pump Devices Willow Unveils the First Wearable Manual Breast Pump Called the Wave By Kanesa D | Published 2025-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/willow References: [onewillow](https://onewillow.com/products/willow-wave-manual-breast-pump)  [Willow](https://www.trendhunter.com/trends/willow-360) has launched the Willow [Wave](https://www.trendhunter.com/trends/grace-head), the first [wearable manual breast pump](https://www.trendhunter.com/trends/compact-breast-pump) designed for true comfort, mobility, and discretion. Building on the brand’s legacy of pioneering wearable pumps, the Wave introduces a new era in hands-on breastfeeding support, catering to the needs of today's parents. The pump features an ergonomic handle to reduce hand fatigue, hospital-grade suction with two modes for improved milk flow and relief, and a soft silicone flange that accommodates different nipple shapes. A 5 oz. container with a splashguard and easy-pour spout helps prevent leaks, while a 34” adjustable tube allows for greater movement. Each Wave also connects to the Willow app, offering personalized guidance and expert-backed support to help parents pump with confidence. Image Credit: Willow ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 59% | Activity: 70% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Wearable Health-tech:** The wearable manual breast pump realm is expanding, showcasing innovation that prioritizes mobility and user comfort. - **Smart Companion Apps:** Integration with apps like Willow's, offering personalized and expert-backed guidance, represents the convergence of breastfeeding and digital health. - **Ergonomic Design Innovations:** By focusing on ergonomic designs, wearable devices like Willow Wave enhance user experience and address physical comfort effectively. ### Industries Being Reshaped - **Maternal-child Health:** Advancements in lactation technology like the wearable manual breast pump present new possibilities in supporting maternal and neonatal health. - **Wearable Technology:** The evolution of breastfeeding devices underlines the growing impact of wearables in everyday personal health management. - **App-integrated Healthcare:** The role of companion apps in providing personalized assistance underscores a significant trend towards app-integrated healthcare solutions. ## Related on Trend Hunter - [All-in-One Wearable Pumps](https://www.trendhunter.com/trends/willow-360.md) - [Breast Pump Wearables](https://www.trendhunter.com/trends/willow-go.md) - [App-Controlled Breast Pumps](https://www.trendhunter.com/trends/wearable-breast-pump.md) - [Wearable Warming Breast Pumps](https://www.trendhunter.com/trends/warming-breast-pump.md) - [Powerfully Portable Breast Pumps](https://www.trendhunter.com/trends/portable-breast-pumps.md) - [Reimagined Comfort-Focused Breast Pumps](https://www.trendhunter.com/trends/the-pump.md) - [Fluttering Breast Pumps](https://www.trendhunter.com/trends/naturalwave-double-electric-breast-pump.md) - [Smartwatch-Compatible Wireless Pumps](https://www.trendhunter.com/trends/willow-30.md) - [Diminutive Breast Pumps](https://www.trendhunter.com/trends/compact-breast-pump.md)