# Projected Environment Films The Willow Sweater Music Video Uses Projectors to Show Surroundings By Trenton Millar | Published 2012-09-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/willow-sweater-music-video References: [booooooom](http://www.booooooom.com/2012/09/12/willow-sweater-music-video/) & [filipsterckx.be](http://www.filipsterckx.be/) The Internet has revolutionized the music industry, particularly with respect to music videos, and the Willow Sweater music video is a prime example of this. This video uses [three projectors](https://www.trendhunter.com/trends/pixybeam) to create a moving picture that the lead singer appears to be walking through. It’s such a simple concept, and because it was executed well, it’s very effective and fun to watch. Before the Internet had an impact on the music industry, music videos were a second thought product produced so that people would have something to watch on [MTV](https://www.trendhunter.com/trends/dumbgood) while a band’s music was playing. Today, a [music video can make or break](https://www.trendhunter.com/trends/anime-music-video) a song. Getting the music video right can make it go viral, and bring tons of attention to your band. I give the Willow Sweater music video two thumbs way up. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 51% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Interactive Music Videos:** Creating immersive and interactive music videos using innovative projection techniques presents disruptive innovation opportunities in the music industry. - **Internet-driven Music Promotion:** Harnessing the power of the internet to create viral music videos that can make or break a song provides disruptive innovation opportunities for music artists and marketers. - **Innovative Projection Techniques:** Exploring new ways to use projectors and create visually captivating experiences in music videos opens disruptive innovation opportunities in the film and entertainment industry. ### Who This Affects Most - **Music Industry:** The music industry can leverage interactive music videos to enhance artist promotion and engagement, while the power of well-executed music videos can significantly impact the success of a song. - **Film and Entertainment Industry:** Incorporating innovative projection techniques in film and music videos can revolutionize the visual storytelling experience, captivating audiences and creating new opportunities for immersive entertainment. - **Marketing and Advertising Industry:** The internet-driven music promotion industry offers disruptive innovation opportunities for marketers and advertisers to leverage the power of viral music videos in brand campaigns and product placements. ## Related on Trend Hunter - [Expressive Side-Display Projectors](https://www.trendhunter.com/trends/video-bubble-projector.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Retro Music Platforms](https://www.trendhunter.com/trends/retro-play.md) - [Stacked Stone Camera Projectors](https://www.trendhunter.com/trends/the-nostalgia-of-now.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Artist-Inspired Entertainment Projectors](https://www.trendhunter.com/trends/keith-haring-projector.md) - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Connected Lamp-Style Projectors](https://www.trendhunter.com/trends/projector-concept.md)