# Earthy Dessert Branding Willow & Sage Organic Gelato Packaging Expresses its Natural Quality By Amelia Roblin | Published 2013-04-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/willow-sage-organic-gelato-packaging References: [gurlstudio](http://www.gurlstudio.com/2013/04/01/willow-and-sage-organic-gelato-student-project/) & [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/willow-and-sage-organic-gelato-student.html) Producers of high-quality and healthy edible goods undoubtedly like to emphasize this fact with their brand identities. Willow & Sage Organic Gelato packaging does this by using unexpected natural materials to enclose the scrumptious product. The lid of each tub of ice cream has been crafted from a piece of wood and made into a smooth round shape. An accompanying collection of spoons has also been whittled from timber, inviting you to save a bowl and snack right out of the container. The sleeve to which Zoë Blow attached the eating utensils is made of brown paper with a distinctively recycled look. Handwritten typefaces throughout Willow & Sage Organic Gelato packaging suggest a more personal process of production that would promise a delicious recipe. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Natural Material Packaging:** Brands can explore using unexpected natural materials like wood for packaging to emphasize their product's quality. - **Handwritten Branding:** Handwritten typefaces on packaging can create a sense of personal touch and authenticity in the production process. - **Reusable Spoon Packaging:** Designs that incorporate a reusable spoon attached to the packaging can be both sustainable and convenient for on-the-go snacking. ### Who This Affects Most - **Food and Beverage:** Producers of high-quality and healthy edible goods can consider using natural materials and handwritten branding to differentiate themselves and emphasize their product's quality. - **Sustainable Packaging:** Companies focused on sustainable packaging can explore incorporating reusable utensils into their designs to provide added convenience to their customers. - **Artisanal Goods:** Artisanal brands can use handwritten typography and natural materials in their packaging to communicate a sense of craftsmanship and quality. ## Related on Trend Hunter - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)