# Charitable Celebrity-Designed Spatulas These Williams-Sonoma Spatulas Support 'No Kids Hungry' By Ell Smith | Published 2018-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/williamssonoma-spatulas References: [usatoday](https://www.usatoday.com/story/life/allthemoms/2018/08/13/celebrities-design-spatulas-help-no-kid-hungry-organization/934398002/) & [williams-sonoma](https://www.williams-sonoma.com/shop/cooks-tools/turner-spatulas/) In addition to upgrading one's kitchen tools, these celebrity designed [Williams-Sonoma](https://www.trendhunter.com/trends/jean-georges) spatulas serve a purpose that extends past cooking. To complete this project, the famed homeware brand partnered with [No Kids Hungry](https://www.trendhunter.com/trends/slim-chickens-and-no-kid-hungry) -- an organization that's dedicated to supporting impoverished children in the United States. T entice consumers to purchase the charitable product, Williams-Sonoma asked 15 celebrities to design their own tool. The end result is an impressive collection that offers consumers something completely unique from the mind of their favorite celebrity. Some of the big names that helped in this project include Scarlett Johansson, Gwen Stefani, Olivia Munn, Carson Daly, Kevin Bacon and Questlove. The charitable Williams-Sonoma spatulas will be available in-store starting August 13th. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Celebrity-designed Products:** Opportunity for businesses to collaborate with celebrities to design unique and charitable products. - **Charitable Retail Partnerships:** Potential for retailers to collaborate with charitable organizations to create products that support a cause. - **Consumer Personalization:** Opportunity for brands to offer consumers customized products designed by celebrities. ### Industries Being Reshaped - **Homeware:** Homeware brands can collaborate with celebrities and charities to create unique and purposeful products. - **Retail:** Retailers can partner with charitable organizations to create exclusive products that engage consumers and support a cause. - **Celebrity Endorsement:** Celebrities can utilize their influence to design and promote products that support charitable initiatives. ## Related on Trend Hunter - [Sicily-Themed Spatula Tools](https://www.trendhunter.com/trends/sicily-orange.md) - [Kids Cookware Collections](https://www.trendhunter.com/trends/material.md) - [Collab Kitchen Tools Collections](https://www.trendhunter.com/trends/stranger-things-x-williams-sonoma.md) - [Celebrity-Inspired Cookware Collections](https://www.trendhunter.com/trends/dolly-parton-1.md) - [Streaming Series Kitchenware Collections](https://www.trendhunter.com/trends/williamssonoma-bridgerton-collection.md) - [Celebrity-Backed Cookware Lines](https://www.trendhunter.com/trends/cookware-line-risa.md) - [Singer-Collab Bright Limited Mixers](https://www.trendhunter.com/trends/kitchenaid-3.md) - [Social Good Pastry Campaigns](https://www.trendhunter.com/trends/action-against-hunger-and-walls-pastry.md) - [Artist-Inspired Stand Mixers](https://www.trendhunter.com/trends/tangerine-twinkle-stand-mixers.md)