# Sustainability-Focused Home Decor Williams-Sonoma GreenRow Has Items for the Whole Home By Michael Hemsworth | Published 2023-05-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/williamssonoma-greenrow References: [storebrands](https://storebrands.com/williams-sonoma-debuts-new-private-brand-focus-sustainability) & [williams-sonoma](https://www.williams-sonoma.com)  The [Williams-Sonoma GreenRow](https://www.trendhunter.com/trends/williamssonoma-bridgerton-collection) is a new private label range of decor items for the home focused on sustainability to help consumers have their living space look great in a more eco-friendly way. The collection of [private label items](https://www.trendhunter.com/trends/arch-studio-home-collection) includes options for the kitchen, bathroom and beyond, which are all great for enhancing the look and functionality of a space. The collection includes responsibly sourced linen, wood, cotton and recycled materials wherever possible, and is made possible thanks to partnerships with [Fair Trade USA](https://www.trendhunter.com/trends/sustainable-luxury-bedding), Textile Exchange's Global Recycling Standard and Nest's Ethical Handcraft Program. VP of Strategy and Business Development Jaimee Seabury spoke on Williams-Sonoma GreenRow saying, "GreenRow is focused on creating modern heirlooms by combining bright colors and thoughtful details into sustainable materials. In addition to designing into a timeless aesthetic, we also committed to utilizing sustainable manufacturing practices and teaching our customers how to care for our products in order to ensure their longevity." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 54% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability-focused Decor:** The trend towards eco-friendly home decor opens up opportunities for companies to create sustainable and stylish products that appeal to conscious consumers. - **Ethical Sourcing and Partnerships:** Partnering with Fair Trade USA, Global Recycling Standard and Nest's Ethical Handcraft Program provides opportunities for companies to implement ethical supply chains in the manufacturing of home decor products. - **Educational Consumer Products:** Teaching customers how to care for sustainable products increases the lifespan of the product and provides a unique selling proposition for companies in the home decor industry. ### Sectors Adopting This - **Home Decor:** Companies in the home decor industry can benefit from incorporating sustainable materials and ethical partnerships into their product lines to appeal to eco-friendly consumers. - **Sustainable Manufacturing:** Manufacturers in the sustainable sector have an opportunity to work with home decor companies to create products with carefully sourced materials and ethical manufacturing processes. - **Education and Training:** Companies providing educational resources for customers on how to care for sustainable home decor products have an opportunity to stand out as a leading provider in the industry. ## Related on Trend Hunter - [Sustainable Home Textile Collections](https://www.trendhunter.com/trends/sustainable-home-textile.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Sustainable Beachgoer Decor Collections](https://www.trendhunter.com/trends/ikea-kseberga.md) - [Minimalist Fashion Brand Housewares](https://www.trendhunter.com/trends/soft-goods-collection.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md) - [3D-Printed Home Decor Collections](https://www.trendhunter.com/trends/argot-studio-x-ssense.md) - [Sustainable Furniture Capsule Shops](https://www.trendhunter.com/trends/light-and-dwell.md) - [Multi-Material Home Collections](https://www.trendhunter.com/trends/banana-republic-2.md) - [Premium Home Textile Brands](https://www.trendhunter.com/trends/premium-home-textiles.md)