# Elegant Elephant Canisters Williamson Tea Packaging is Iconic, Exquisite and Eye-Catching By Amelia Roblin | Published 2013-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/williamson-tea-packaging References: [thedieline](http://www.thedieline.com/blog/2013/10/8/williamson-tea.html) & [springetts](http://www.springetts.co.uk/) You rarely find products on the shop shelf that look as detailed in design as Williamson Tea packaging does. The brand's symbol has been turned into a sculpture and then decorated with spectacularly elaborate detail. This is a tea tin the shape of an elephant, complete with more paint and garlands than you might expect at an Indian celebration. Springetts strove to give this brand of delicious infusions a really [unique image](https://www.trendhunter.com/trends/comprehensive-brand-transformation) that would capture every consumer's attention. The team ended up designing a full range of [differently decorated elephants](https://www.trendhunter.com/trends/paddington-in-peru) that correspond to the various flavors of the teabags inside. Williamson Tea packaging presents the sort of container that you'd be most inclined to keep, to reuse and even to display. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Detailed Design Packaging:** The trend of highly detailed packaging designs creates opportunities for brands to capture consumer attention and create a unique image. - **Collectible Packaging:** The trend of packaging designed as collectibles offers brands the opportunity to create products that consumers are more likely to keep, reuse, and display. - **Product-based Packaging:** The trend of packaging designs that correspond to the product inside provides visual cues and enhances the consumer experience. ### Industries Being Reshaped - **Tea Packaging Industry:** The tea packaging industry can explore the trend of detailed design packaging to create eye-catching and distinctive packaging for their products. - **Sculpture and Decor Industry:** The sculpture and decor industry can tap into the trend of collectible packaging by collaborating with brands to create unique and visually appealing product containers. - **Consumer Goods Industry:** The consumer goods industry can adopt the trend of product-based packaging to enhance the overall consumer experience and create packaging that aligns with the product inside. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)