# Whimsical Sprinkle Kits These Williams Sonoma Sprinkles in Unicorn Splash are Multicolored By Jana Pijak | Published 2020-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/williams-sonoma-sprinkles References: [williams-sonoma](https://www.williams-sonoma.ca/williams-sonoma-sprinkles-unicorn-splash) The [Williams Sonoma](https://www.trendhunter.com/trends/stranger-things-x-williams-sonoma) Sprinkles in Unicorn [Splash](https://www.trendhunter.com/trends/radnor-splash) boast a whimsical, multicolored look and will take cakes, cookies, cupcakes and other treats to new heights. The decorative sprinkles combine rainbow hues of blue, yellow and white candy crystals with pink sanding sugar in a 4 oz jar that is available on the Williams Sonoma web shop for $13.95. The perfect gift for at-home bakers, these Williams Sonoma sprinkles are tasty and Instagram-friendly thanks to their rainbow-hued aesthetic. In addition to baked desserts, the sprinkles can also be used to garnish frozen ice cream and yogurt treats. With unicorn imagery gaining popularity among Gen Z audiences -- whether influencing hair styles and nail art or inspiring fashion products -- brands in the food space are also taking notice with niche ingredient offerings and menu items that pay tribute to the mythical creatures. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Whimsical Food Trends:** Opportunity for brands to create and market whimsical food products with unique aesthetics. - **Unicorn-inspired Menu Items:** Opportunity for restaurants to incorporate unicorn-themed dishes and beverages to attract Gen Z customers. - **Instagram-friendly Ingredients:** Opportunity for ingredient companies to develop visually appealing products that are Instagram-worthy. ### Industries Being Reshaped - **Food and Beverage:** Incorporating whimsical elements into food products and menus. - **Baking Supplies:** Creating specialized sprinkle kits and other decorative baking supplies. - **Ingredient Companies:** Developing and marketing niche ingredients with unique colors and textures. ## Related on Trend Hunter - [Colorful Sprinkle Mixes](https://www.trendhunter.com/trends/all-occasion-sprinkles.md) - [All-in-One Baking Toppings](https://www.trendhunter.com/trends/fancy-baking-confetti.md) - [Halloween-Inspired Cupcake Kits](https://www.trendhunter.com/trends/supernatural-kitchen.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Rainbow Sprinkle Cake Mixes](https://www.trendhunter.com/trends/chromatic-celebration-cake-baking-mix.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Unicorn Shaped Sugar Cookies](https://www.trendhunter.com/trends/lisa-frank-unicorn-shape-sugar-cookie-dough.md) - [Halloween-Themed Sprinkle Mixes](https://www.trendhunter.com/trends/halloween-sprinkle.md)