# Kitchen Retailer Gingerbread Kits The Williams Sonoma Gingerbread House Kit Encourages Family Fun By Jana Pijak | Published 2020-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/williams-sonoma-gingerbread-house References: [williams-sonoma](https://www.williams-sonoma.ca/williams-sonoma-gingerbread-house-kit) The Williams Sonoma Gingerbread House Kit encourages family participation and hours of fun this holiday season. The cookie kit makes building the perfect [gingerbread house](https://www.trendhunter.com/trends/gingerbread-atat) easy with a set of ready-to-assemble and prebaked gingerbread parts, a building tray, and a selection of icings and decorative toppings. The set is also sold with a step-by-step and easy-to-follow building guide. Made in Canada, the Williams Sonoma Gingerbread House Kit makes one cookie structure and features edible and aesthetically pleasing decorations like gum drops and sugar-topped gummy candies. The kitchen supply and lifestyle retailer is known for its premium homewares and vast selection of seasonings, [baking kits](https://www.trendhunter.com/trends/holiday-cookie-products), garnishes and dressings, with its holiday food collection helping to make this year's festive season more enjoyable for all. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Family Participation:** Opportunity for retailers to create interactive and collaborative experiences that involve families in product assembly or customization. - **Easy-to-follow Kits:** Potential for retailers to offer ready-to-assemble kits with step-by-step guides, simplifying complex tasks and attracting customers looking for convenience. - **Premium Decorative Toppings:** Market for high-quality and aesthetically pleasing edible decorations, providing an opportunity for suppliers to create unique and visually appealing products. ### Who This Affects Most - **Kitchen Retail:** Retailers can capitalize on the growing trend of family participation by offering interactive and engaging products and experiences. - **Baking Supplies:** Manufacturers and suppliers of baking kits and garnishes can cater to the demand for convenient and easy-to-follow kits that simplify the baking process. - **Food Decoration:** Opportunity for decorative topping suppliers to create premium and visually appealing edible decorations for use in various food products and applications. ## Related on Trend Hunter - [Haunted Gingerbread Houses](https://www.trendhunter.com/trends/haunted-gingerbread.md) - [Sweet Roll Holiday Houses](https://www.trendhunter.com/trends/gingerbread-house-kit.md) - [Modernist Gingerbread Houses](https://www.trendhunter.com/trends/gingerbread-dreamhouse.md) - [Branded Chocolate Cookie Kits](https://www.trendhunter.com/trends/festive-cookie-kit.md) - [Festive Meat-Made Holiday Houses](https://www.trendhunter.com/trends/charcuterie-chalet-kit.md) - [Festive Cereal Houses](https://www.trendhunter.com/trends/cingerbread-house-kit.md) - [Cheesy Holiday House Kits](https://www.trendhunter.com/trends/cheezit-holiday-house-kit.md) - [DIY Pretzel Cabins](https://www.trendhunter.com/trends/snyders-pretzel-cabins.md) - [Christmas Eve Cookie Kits](https://www.trendhunter.com/trends/cookies-for-santa-cookie-kit.md)