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# Lavish Dog Fashion Photography
William Wegman Dresses Weimaraners in Luxury Clothing

By Tia Clarke | Published 2013-03-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/william-wegman
References: [en.vogue.fr](http://en.vogue.fr/fashion/fashion-news/diaporama/acne-william-wegman-weimaraner-dogs/12321) & [wegmanworld](http://www.wegmanworld.com/splash.html)

These high rolling pooches were photographed by renowned artist William Wegman for Acne, wearing a range of [high-end outfits](https://www.trendhunter.com/trends/adidas-originals-pet-collection) from the label. In the humorous photographs, the elegant Weimaraner dogs are featured wearing sun hats, lavish dresses, embellished silk suits and awkwardly wearing heels.

The hilarious photographs showcase the [luxury Swedish brand's clothes](https://www.trendhunter.com/trends/goyard-pet-luxe) in a quirky new light. William Wegman is an artist who is known for his distinctive, zany style, which often involves photographing his own dogs in a series of human-like portraits. The artist has been long obsessed with the Weirmaraners and says he is drawn to them because of their unusually colored fur.

Photographer William Wegman, known for his humorous photographs of dogs, has created seven images for Acne of [Weimaraners dressed in hats, shoes](https://www.trendhunter.com/trends/bow-print-pet-collection) and even the Swedish brand's suits.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 92% | Activity: 93% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Pet Clothing:** The trend of high-end pet clothing is on the rise, presenting opportunities for designers and retailers to create and sell luxury pet fashion.
- **Pet Photography:** There is an increasing trend in capturing pets in unique and creative photos, opening doors for photographers and artists to specialize in pet photography.
- **Humorous Marketing Campaigns:** Using humorous marketing campaigns, such as featuring dogs in high-end clothing, can add a novel element to a company's branding and capture consumer attention.

### Sectors Adopting This

- **Pet Fashion:** There is an opportunity for pet fashion designers and brands to cater to the demand for luxury pet clothing and accessories.
- **Pet Photography:** Photography businesses and artists specializing in pet photography can take advantage of the trend of capturing pets in unique and creative ways.
- **Marketing and Advertising:** Incorporating humorous elements in marketing campaigns can help brands differentiate themselves and attract consumers who are looking for entertaining and lighthearted content.

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