# Men's Florals The Unexpected William Richard Green Fall 2010 Collection By Tiana Reid | Published 2010-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/william-richard-green-fall-2010 References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=12&ArticleID=7900&PageNum=1) & [williamrichardgreen](http://www.williamrichardgreen.com/) The William Richard Green Fall 2010 collection is based in sturdy, “man’s man” materials like denim and wool, but is balanced by unlikely pieces like the [men’s floral t-shirt](https://www.trendhunter.com/trends/burberry-x-highgrove). If you’ve never heard of William Richard Green, imprint his name in your brain; the 24-year-old menswear designer and [Central Saint Martins](https://www.trendhunter.com/trends/woojun-jang-fw26) graduate has designed for Lady Gaga and has an award-winning film directed by Zaiba Jabbar. Check out the gallery for more of the William Richard Green Fall 2010 [menswear collection](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Men's Florals Fashion:** A trend in unexpected men's wear that evolves traditional patterns, designs and prints. - **Gender-neutral Clothing:** An emerging trend in fashion industry which removes traditional gender boundaries in clothing and promotes unconventional styles. - **Young Emerging Fashion Designers:** A trend of successful young fashion designers who push the boundaries of traditional fashion designs using a fresh perspective and creativity. ### Who This Affects Most - **Fashion Industry:** This industry benefits from designers who take risks in creating clothing styles that challenge traditional gender roles and norms, fashion companies can satisfy the demands of younger generations of consumers. - **Retail Industry:** As more consumers seek gender-neutral clothing, retailers can cater to this request by offering a variety of styles that cater to both men and women. - **Film Industry:** As filmmakers seek new talent to create innovative and visually appealing fashion designs for movies, young emerging designers such as William Richard Green can provide a fresh and entertaining perspective for audiences. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Floral-Detailed Football Kits](https://www.trendhunter.com/trends/william-morris-gallery.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md)