# Music Mogul Smartphone Add-Ons Will.i.am's i.am+ iPhone Camera Add-On Takes Amazingly Crisp Shots By Michael Hemsworth | Published 2012-11-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/william-iam References: [idownloadblog](http://www.idownloadblog.com/2012/11/28/i-amplus/) Fans of smartphone photography are sure to go gaga over the new [iPhone camera add-on](https://www.trendhunter.com/trends/mobile-creator-gear) from music industry mogul Will.i.am called i.am+. The neat device slips onto [iPhones](https://www.trendhunter.com/trends/stage-powergrip) to transform them from smartphone to a smartcamera that can take photos up to 14-megapixels. Fashioned after classic cameras from yesteryear, the i.am+ comes in two contemporary styles: the V.4 model is white and gold with a more refined look, whereas the C.4 looks more like a standard camera. A built-in flash, dedicated shutter button and a full pull-out QWERTY keyboard for quickly typing up photo descriptions for social media postings are also included. The i.am+ features a companion app that allows users to fine-tune their pictures and post pictures to social media sites in a flash. The i.am+ by Will.i.am is available for [iPhone 4](https://www.trendhunter.com/trends/iphone-4-concept)/4S and 5 owners. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Smartphone Camera Add-ons:** The rise of smartphone camera add-ons by music industry moguls like Will.i.am presents a disruptive innovation opportunity in the mobile accessory market. - **Smartphone Photography Enhancement Apps:** With the rise of high-quality smartphone camera add-ons come the increasing demand for photography enhancement apps, opening up an opportunity for app developers to create user-friendly, feature-packed photo editing apps. - **Vintage-inspired Tech Accessories:** i.am+'s classic camera-inspired design presents an opportunity for designers to create chic, retro tech accessories for a growing audience interested in vintage-inspired designs. ### Sectors Adopting This - **Mobile Accessories:** The introduction of smartphone camera add-ons by music moguls like Will.i.am signifies a growth opportunity in the mobile accessories industry. - **Photography & Imaging:** The increasing demand for high-quality smartphone photography presents opportunities to disrupt the traditional photography and imaging industry with smartphone camera add-ons and companion apps. - **Fashion & Design:** The emergence of vintage-inspired tech accessories like the i.am+ camera add-on opens doors for designers to create stylish, retro-inspired accessories for a growing market. ## Related on Trend Hunter - [Proprietary Smartphone Camera Apps](https://www.trendhunter.com/trends/final-cut-camera-app.md) - [Smartphone-to-Camera Transformed Attachments](https://www.trendhunter.com/trends/stage-powergrip.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Magnetic Snap-On Cameras](https://www.trendhunter.com/trends/snapgrip.md) - [Smartphone Gimbal Attachments](https://www.trendhunter.com/trends/snappy-mobile.md) - [AI-Enabled Mirrorless Smartphone Cameras](https://www.trendhunter.com/trends/caira-camera.md) - [Pro-Grade Smartphone Photography Controls](https://www.trendhunter.com/trends/miops-spark.md) - [Smartphone-Friendly Action Cams](https://www.trendhunter.com/trends/domono-smart-camera.md) - [Magnetic Smartphone Photography Accessories](https://www.trendhunter.com/trends/shiftcam-snapgrip.md)