# Bookmaker Betting Apps William Hill Launches a Mobile Application to Place Bets On-the-Go By Julian | Published 2012-02-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/william-hill References: [mobile-ent.biz](http://www.mobile-ent.biz/news/read/app-of-the-day-william-hill/017151) & [itunes.apple](http://itunes.apple.com/gb/app/william-hill/id465712788?mt=8) Betting in the UK is huge business and one leading bookmaker, William Hill, has taken on the digital world with a brand new [iPhone](https://www.trendhunter.com/trends/apple-sports) app, letting its mobile customers make quick and easy bets on thousands of different markets. William Hill gives gaming and betting fans the chance to bet on over 40,000 pre-match and in play bets on a daily basis. The app also boasts the largest spread of [betting markets](https://www.trendhunter.com/trends/sneakyoddscom) ahead of its closest rivals. William Hill has made access to accumulators and 'hot picks' incredibly fast, meaning users can view the most popular bets easily. Fast access to accumulators and ‘hot picks’ lists means users can see what everyone else is backing without having to search through endless pages. It’s no surprise that on the week of launch, these new features catapulted the William Hill Mobile app to iTunes’ current top rated betting app. Betting isn't the sole function of the app either. William Hill also included live scores, match commentary and live price updates for football and tennis, all accessible at the users fingertips. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Betting Apps:** The rise of mobile betting apps creates opportunities for bookmakers to offer new and innovative features to users, such as quick access to popular bets and real-time updates. - **In-play Betting:** The inclusion of in-play betting in mobile apps allows bookmakers to create new markets and opportunities for users to make bets during live games, creating a more engaging betting experience. - **Gamification in Betting:** Gamification features, such as leaderboards and challenges, can be implemented in mobile betting apps to increase user engagement and drive long-term loyalty. ### Sectors Adopting This - **Sports Betting:** The sports betting industry can capitalize on mobile app technology to provide users with more convenient, access to live betting markets, and provide more engaging experiences using gamification features. - **Mobile Apps:** With the rise in popularity of mobile betting apps, there is an increased demand for high-quality, user-friendly apps that offer innovative features and services to stand out from the competition. - **Data Analytics:** As mobile betting apps collect large amounts of user data, bookmakers and data analytics companies can use this data to identify trends and create targeted marketing campaigns and personalized betting experiences for users. ## Related on Trend Hunter - [Betting-Ready Sports Apps](https://www.trendhunter.com/trends/apple-sports.md) - [Fantasy Sports Betting Apps](https://www.trendhunter.com/trends/fantasy-sports-betting.md) - [Sports Streaming Hubs](https://www.trendhunter.com/trends/bet-caddy.md) - [Interactive Sports Betting Platforms](https://www.trendhunter.com/trends/dazn-bet.md) - [Sports Betting-Focused Digital Wallets](https://www.trendhunter.com/trends/universal-digital-wallet.md) - [Esports Betting Platforms](https://www.trendhunter.com/trends/pandascore.md) - [Seamless Sports Betting Apps](https://www.trendhunter.com/trends/thescore-sports-betting-app.md) - [Climate Change Betting Apps](https://www.trendhunter.com/trends/climate-bet.md) - [Real-Time Sports Odds Apps](https://www.trendhunter.com/trends/monumental-game-center.md)