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# Vanguard Avian Editorials
William Edward Stars in a Self-Titled Fashion Story for Male Model Scene

By Jana Pijak | Published 2014-05-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/william-edward
References: [malemodelscene.net](http://www.malemodelscene.net/editorial/william-edward-nino-yap-male-model-scene/) & [ninoyap](http://www.ninoyap.com)

Fresh face William Edward stars in this self-titled editorial exclusive for fashion website Male Model Scene. The visually vivid image series is lensed by photographer Nino Yap who captures William in a set of washed-out studio portraits.

Male Model Scene's 'William Edward' editorial exclusive highlights [conceptual menswear pieces](https://www.trendhunter.com/trends/day-3-capsule-2) by designer Rowena Ng. Sporting white hair and ultra-pale skin, the Upfront Models face channels an ethereal and otherworldly character while posing with a colourful parrot.

The model's avian costar contrasts his white skin and bleached hair with its vivid blue, red and green feathers. Closeups of the parrot and its glorious wings are also captured in the [fashion story's](https://www.trendhunter.com/trends/alessandro-micheles) frame elements that are strategically layered atop model portraits.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 58% | Activity: 47% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Ethereal Modeling:** Opportunity for fashion designers to create conceptual pieces that evoke a fantastical and otherworldly feel.
- **Animal-inspired Fashion:** Potential for designers to incorporate vibrant animal prints and colors into their collections.
- **Studio Portrait Photography:** Advancement in studio photography techniques can provide a unique and visually striking look for fashion editorials.

### Industries Being Reshaped

- **Fashion:** Conceptual clothing designers can take advantage of the opportunity to create pieces that evoke an ethereal look and feel.
- **Photography:** Advancements in photography techniques and technology can provide opportunities for photographers to create uniquely visually striking editorials and market their services.
- **Pets and Animals:** Animal prints and the use of live pets in fashion campaigns are increasingly popular and can provide opportunities for pet-related industries to collaborate with fashion designers and photographers.

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