# Pop Art Couture Lookbooks Bernhard Willhelm Women Autumn 2011 Collection Features Heroic Stances By Carly Foy | Published 2011-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/willhelm-women-autumn-2011 References: [highsnobette](http://www.highsnobette.com/news/2011/03/21/bernard-willhelm-woman-autumnwinter-2011-look-book/) & [highsnobette](http://www.highsnobette.com/news/2011/03/21/bernard-willhelm-woman-autumnwinter-2011-look-book/2_look_1/) The Bernhard Willhelm Women Autumn 2011 catalogue is full of textures and layers, presented in an unusual showcase. The photos are taken on a two-dimensional set, which creates a pop art effect in contrast to Willhelm's overly patterned models. The clothes bring a whole new meaning to the word "bright" with their use of neon colors accented with black. The models' looks were completed with neon beaded dreads, two-toned hair and heavily pigmented makeup. Willhelm's collection is very 90s grunge with a touch of comic-book influences. Some pieces are paired with cartoon font signs, with sayings such as "This is It!" and "Editorial" as well as two-dimensional props. The models are posed in strong, empowering stances and showcases the Willhelm Women Autumn 2011 collection off beautifully. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Pop Art Fashion:** Disruptive innovation opportunity: Explore incorporating pop art techniques and bold colors into fashion design. - **Neon Color Palettes:** Disruptive innovation opportunity: Experiment with neon color accents and combinations in various industries, from fashion to interior design. - **90s Grunge Revival:** Disruptive innovation opportunity: Revisit elements of 90s grunge culture and integrate them into contemporary fashion and style. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Incorporate pop art influences and bright neon colors into clothing collections. - **Graphic Design:** Disruptive innovation opportunity: Experiment with pop art-inspired compositions and bright color palettes in graphic design projects. - **Interior Design:** Disruptive innovation opportunity: Integrate neon color accents and bold pop art elements into interior spaces for a vibrant and modern look. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)