# Motorsport-Inspired Timepieces The WILLER Automatic Watch is Inspired by Racing Wristwatches By Michael Hemsworth | Published 2018-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/willer-automatic-watch References: [geeky-gadgets](https://www.geeky-gadgets.com/willer-motorsport-inspired-automatic-watch-11-10-2018/) & [kickstarter](https://www.kickstarter.com/projects/willer/watches) The WILLER automatic watch is a stylish timepiece that draws inspiration from classic racer wristwatches to offer discerning consumers a way to wear their automobile prowess on their arm. The timepiece features a face that looks like an instrument you would find on the dashboard of a classic race car with a modern flair that speaks to the golden age of racing when drivers relied on their accessories for help with driving. The watch is finished off with a demure strap that accents the main unit perfectly, while also looking distinctly familiar to classic racing accessories. The WILLER automatic watch speaks to consumer demand for retro-inspired fashion products and the desire to infuse a sense of old-fashioned adventure into their lifestyle. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Retro-inspired Fashion:** Opportunity to create timepieces and accessories that evoke nostalgia for past eras. - **Automotive-inspired Design:** Disruptive potential for incorporating elements of car aesthetics into various consumer products. - **Adventure Lifestyle:** Opportunity to cater to consumers seeking products that evoke a sense of old-fashioned adventure. ### Who This Affects Most - **Fashion and Accessories:** Incorporating retro-inspired elements into fashion, watches, and accessories. - **Automotive:** Exploring the integration of car aesthetics and design into diverse consumer goods. - **Outdoor and Adventure:** Creating products that align with the desire for old-fashioned adventure and exploration. ## Related on Trend Hunter - [Motorsport-Inspired Timepieces](https://www.trendhunter.com/trends/ollech-wajs-rallychron.md) - [Retro Rally Racing Timepieces](https://www.trendhunter.com/trends/vaer-r1-rally-chronograph.md) - [Retro-Style Racer Timepieces](https://www.trendhunter.com/trends/roue-tps-watch.md) - [Classic Car-Inspired Timepieces](https://www.trendhunter.com/trends/speedometer.md) - [70s-Era Racing Watch Ranges](https://www.trendhunter.com/trends/vaer-r1-usa-racing-chronograph.md) - [Angular Automobile-Inspired Timepieces](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch.md) - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [70s-Style Motorsports Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimers.md)