# Seaside Holiday Photography Photographer Willem de Kam Candidly Captures Vacationers in France By Meghan Young | Published 2013-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/willem-de-kam References: [itsnicethat](http://www.itsnicethat.com/articles/willem-de-kam-1) & [willemdekam.nl](http://www.willemdekam.nl/) There is a youthfulness and quirkiness to the [photographic works](https://www.trendhunter.com/trends/all-within-the-detour) of Willem de Kam that look almost staged. Yet it is the candidness of the images that really reels audiences in. Although his subject matter tends to vary, especially since he dabbles in a slew of styles including commercial, [portrait](https://www.trendhunter.com/trends/profiles-in-color) and [documentary](https://www.trendhunter.com/trends/the-last-resort-exhibition), Willem de Kam's shots of vacationers in Bretagne, France, have really captured people's attention. For It's Nice That, it is English-like look of the area and subjects that attracted them. They note that "more or less anywhere can look 'a bit like England' if you have the right combination of stony beaches, disgruntled looking old people and some greenery." Willem de Kam is a recent graduate of Willem de Kooning Academy in Rotterdam, The Netherlands. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Youthful Quirky Photography:** There is an opportunity for photographers to position their works as unique by capturing subjects in a youthful and quirky way. - **Candid Vacation Photography:** There is an opportunity for photographers to capture more candid moments for vacationers to cherish. - **Regional Photography:** There is an opportunity for photographers to capture the unique qualities and characteristics of different regions and their subjects. ### Who This Affects Most - **Travel and Tourism:** There is an opportunity for travel companies to position their destinations as ideal for capturing unique and candid vacation photographs. - **Photography:** There is an opportunity for photography companies to offer packages and services that capture unique and candid moments for vacationers. - **Visual Arts and Design:** With the growing demand for candid and unique photography, there is an opportunity for artists and designers to incorporate these styles into their visual art projects. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Nostalgic 90s-Style Film Cameras](https://www.trendhunter.com/trends/35mm-film-camera.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [Chief Creative Photographer Jobs](https://www.trendhunter.com/trends/grand-wailea.md) - [Functionally Weatherproof Photo Gear](https://www.trendhunter.com/trends/long-weekend-1.md)