# Actor-Designed Basketball Sneakers Will Smith and Nike Collaborated on a New Air Jordan 5 By Riley von Niessen | Published 2018-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/will-smith-and-nike References: [hypebeast](https://hypebeast.com/2018/8/will-smith-nike-aj5-laceless-rumor) & [nike](http://nike.com/?dfjnjkf) Actor and rapper Will Smith and [Nike](https://www.trendhunter.com/trends/fear-colorway-1) recently joined together to come up with a new laceless version of the [Air Jordan 5](https://www.trendhunter.com/trends/photon-dust-colorway-1), which features a slick 'Grape' colorway. The modern-looking sneakers feature a stark hue of white on the base of the uppers, with accents of deep purple, black, and turquoise providing plenty of contrast. On the sides of the midsoles are small transparent bubble accents, while the sides of the uppers feature [different variations in texture](https://www.trendhunter.com/trends/new-balance-001). This combination gives the sneakers a modern look, while also honoring the retro roots of the Air Jordan 5 model. The sneakers are set to retail for a price of $190 USD, however the time of release has not yet been given. Image Credit: @PY_RATES / Flight Club ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Actor-designed Sneakers:** Collaborations between actors and fashion brands for designing footwear. - **Laceless Footwear:** Shoes that don't require lacing becoming a trend. - **Retro-modern Style:** Modernizing retro styles while keeping the original design intact becoming popular. ### Who This Affects Most - **Fashion:** Collaborations between actors and fashion brands expanding. - **Footwear:** Laceless footwear becoming a new industry trend. - **Athletic Apparel:** Retro-modern style becoming popular in athletic apparel industry. ## Related on Trend Hunter - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Textural Neutral Sneaker Designs](https://www.trendhunter.com/trends/new-balance-001.md) - [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md) - [Collaborative Stealthy Sneakers](https://www.trendhunter.com/trends/jabbar-dress-lo.md) - [Rapper-Collaborative Colorful Sneakrs](https://www.trendhunter.com/trends/1906r-sneaker-7.md) - [Minimal Sleek Basketball Shoes](https://www.trendhunter.com/trends/pure-money.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md)