# Gut-Healthy Cereal Campaigns Raisin Bran's Will Shat with William Shatner Tackles the Fiber Gap By Laura McQuarrie | Published 2026-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/will-shat References: [prnewswire](https://www.prnewswire.com/news-releases/will-shat-kelloggs-raisin-bran-and-william-shatner-team-up-to-tackle-americas-fiber-gap-302675145.html) & [youtube](https://www.youtube.com/watch?v=M5LRly_IwqI) Ahead of the Big Game, the first-ever Raisin Brain Super Bowl spot has been revealed, and the Will Shat campaign enlists William Shatner to address the 95% fiber gap identified by the 2020-2025 Dietary Guidelines for Americans. The commercial introduces Shatner in a high-tech command center, where he's tasked with bringing fiber to the masses—ultimately, the brand aims to underscore that the [seven grams of fiber](https://www.trendhunter.com/trends/aldi-high-in-fiber) found in every bowl of Kellogg's Raisin Bran can "help get your [gut back on track](https://www.trendhunter.com/trends/kashi-gut-health-granola)," especially after an evening of indulgence. Shatner makes several stops on Earth, from sports bars to Gen Z house parties, to spread the message. Doug VanDeVelde, Chief Growth Officer for [WK Kellogg Co.](https://www.trendhunter.com/trends/eat-your-mouth-off-cereal) said, "By leaning into some fun wordplay with an absolute legend like William Shatner, we're making sure the message about fiber is impossible to ignore." ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 84% | Activity: 87% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Health Campaigns:** The use of recognizable celebrities in health-related advertising campaigns can draw attention to otherwise overlooked nutritional deficiencies, like fiber intake. - **Humor-driven Marketing:** Utilizing humor and witty wordplay in marketing can effectively make serious topics more appealing and retain consumer engagement across diverse demographics. - **Personalized Nutrition Advertising:** Tailored advertising campaigns that directly address specific dietary guidelines can enhance consumer awareness and drive purchases in health-focused food products. ### Who This Affects Most - **Functional Foods:** The growing consumer focus on gut health presents an opportunity for innovation in the functional foods industry, as more products aim to bridge nutritional gaps. - **Celebrity Marketing:** The strategic use of celebrity endorsements in marketing provides new avenues for brands to disrupt traditional advertising methods, particularly in the health sector. - **Digital Advertising:** Innovations in digital advertising allow for the creation of more immersive and technologically advanced ad experiences, enhancing consumer interaction and message retention. ## Related on Trend Hunter - [Tech Fashion Sport Campaigns](https://www.trendhunter.com/trends/athletic-intelligence-is-here.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Heroic Protein Commercials](https://www.trendhunter.com/trends/the-big-hill.md) - [Game Day-Focused Grocer Campaigns](https://www.trendhunter.com/trends/big-game-deals.md) - [Social Gathering-Inspired Campaigns](https://www.trendhunter.com/trends/laura-rutledge.md) - [Celeb-Packed Humorous Beer Campaigns](https://www.trendhunter.com/trends/beer-campaign2.md) - [No-Fee Food Delivery Ads](https://www.trendhunter.com/trends/grubhub-will-eat-the-fees.md) - [Limited-Edition Football-Inspired Lifestyle Capsules](https://www.trendhunter.com/trends/aviator-nation1.md) - [Paparazzi-Style Cereal Shots](https://www.trendhunter.com/trends/william-shatner-eating-raisin-bran.md)