# Retro Urbanite Captures The Will Markiewicz by Clara Copley Portrait Series is 70s-Inspired By Jana Pijak | Published 2012-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/will-markiewicz-by-clara-copley References: [thefashionisto](http://thefashionisto.com/fresh-face-will-markiewicz-by-clara-copley/) & [claracopley](http://www.claracopley.co.uk/) The Will Markiewicz by Clara Copley portrait series shines a light on retro menswear styles. Paying homage to the 1970s, this bold editorial spread features an [urban backdrop](https://www.trendhunter.com/trends/back-to-the-city) that aids in creating mood and enforcing a strong sense of setting. Captured amongst classic British buildings and on rooftops, the fresh-faced model sports a slew of seasonal wardrobe selects that set sail for autumn. Dressed in a multitude of lightweight knits, [tailored coats and classic trousers](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), the model is a vision in timeless sportswear styles, outfitted by styling duo Viviana de Fer­rari and Viola Arriv­abene. From cuffed pants and clean cut cardigans to sophisticated scarf accessories, the striking Will Markiewicz by Clara Copley portrait series is a contemporary revival of [classic menswear styles](https://www.trendhunter.com/trends/west-coast-ivy-collection). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Retro Menswear Revival:** Disruptive innovation opportunity: Reintroduce classic menswear styles with a modern twist, appealing to consumers looking for timeless fashion choices. - **Urban Photography:** Disruptive innovation opportunity: Explore urban backdrops and settings for fashion editorials to create visually captivating and on-trend content. - **Seasonal Wardrobe Selects:** Disruptive innovation opportunity: Develop curated collections of lightweight knits, tailored coats, and classic trousers that align with seasonal fashion trends. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion designers to create retro-inspired menswear collections that cater to the growing demand for vintage fashion. - **Photography:** Disruptive innovation opportunity: Offer urban photography services specifically tailored to fashion editorials, capturing the essence of urban environments in a visually compelling way. - **Retail:** Disruptive innovation opportunity: Curate seasonal wardrobe selection for customers, offering a range of classic and trendy menswear styles for an effortless and timeless fashion experience. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md)