# Bold Bandana Bags The WILL Leather Goods Totes Are Made of Handkerchiefs By Jordy E | Published 2012-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/will-leather-goods-totes References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/32349504924/will-leather-goods-american-bandana-collection) & [willleathergoods](http://willleathergoods.com/) These WILL Leather Goods totes add to the brands Americana spirit. Known among fashion crowds as the 'American Bandana Collection,' the bags brandish a series of red, blue and yellow handkerchiefs, displayed proudly along the fronts of the [handheld accessories](https://www.trendhunter.com/trends/marc-jacobs-tote-bag). The American Bandana Collection is quite similar to WILL's past lines that were largely informed by [rustic or western styles](https://www.trendhunter.com/trends/coachs-western-tabby). This concept accounts for the series of native-inspired apparel that the brand put out during the fall/winter and spring/summer seasons. These scarf-bound sacks are environmentally friendly and durable. The pale fabric is made of slabs of unbleached cotton canvas. Best of all are the straps which are actually sliced pieces of [tanned vegetable leather](https://www.trendhunter.com/trends/porter-yoshida), a breakout design feature. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bandana Bag Trend:** Designing bags from handkerchiefs is a disruptive innovation opportunity. - **Environmentally Friendly Accessories:** Creating eco-friendly accessories from slabs of unbleached cotton is a trend for socially responsible businesses. - **Leather-bound Straps:** Designing straps from tanned vegetable leather is a trend within the fashion industry and a disruptive innovation opportunity. ### Sectors Adopting This - **Fashion and Accessories Industry:** Businesses in this industry should look into the bandana bag trend and explore how they can incorporate eco-friendly materials into their products. - **Sustainable Fashion Industry:** Businesses in this industry should explore the environmentally friendly accessories trend to increase sustainability across their products. - **Leather Industry:** Businesses in this industry could capitalize on the trend of designing leather-bound straps for accessories and explore how to integrate vegetable-tanned leather into their production processes. ## Related on Trend Hunter - [Travel-Inspired Handbag Capsules](https://www.trendhunter.com/trends/patricia-nash-designs-bags.md) - [Climate Conscious Summer Bags](https://www.trendhunter.com/trends/baggu.md) - [Remixed Americana Bag Designs](https://www.trendhunter.com/trends/beams-x-ll-bean-bags.md) - [Minimalist Leather Bags](https://www.trendhunter.com/trends/leather-bags.md) - [Summer-Ready Waxed Leather Accessories](https://www.trendhunter.com/trends/waxed-leather-collection.md) - [Tattered Fabric-Heavy Accessories](https://www.trendhunter.com/trends/our-legacy-1.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Functional Accessible Leather Bags](https://www.trendhunter.com/trends/hobo-1.md) - [Collaborative Branded Tote Bags](https://www.trendhunter.com/trends/neighborhood-and-ll-bean.md)