<!-- canonical: https://www.trendhunter.com/trends/will-kurtz -->
<!-- robots: noindex -->

# Crumpled Magazine Sculptures
This Art from Will Kurtz is Fascinatingly Textured

By Josh Triantafilou | Published 2012-04-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/will-kurtz
References: [lostateminor](http://www.lostateminor.com/2012/04/17/life-size-collage-sculptures-by-will-kurtz/) & [mikeweissgallery](http://mikeweissgallery.com/html/artistresults.asp?artist=134&testing=true)

New York City-based sculptor Will Kurtz has pasted together a slew of [life-size sculptures](https://www.trendhunter.com/trends/the-scad) that will leave more than a few people turning their heads. The textures are haggard and ruffled, while the poses and expressions are natural. The effect of these aspects is decidedly surreal.

If one were to put one of the sculptures on a [busy city street](https://www.trendhunter.com/trends/first-kiss-at-last-light), it may take a while for people to realize it is not just another face in the crowd. This is not to say the sculptures are regular or commonplace in some way. Instead, they evoke a [candid sense of humanity](https://www.trendhunter.com/trends/hughmanity) that is often lost in more abstract work.

Many of the sculptures look as though they are about to get up and move. They are more than life-size, they are life-like.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 19% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What Makes This Trend Stand Out

- **Life-like Sculptures:** 3D printing technology for creating life-like sculptures that can be used for advertising, events and marketing.
- **Surrealist Art:** Using augmented reality and virtual reality in galleries and exhibitions to enhance the surrealism of modern art.
- **Textured Installations:** Using recycled materials to create textured installations that provide an immersive experience for visitors.

### Sectors Adopting This

- **Marketing and Advertising:** Using life-like sculptures in advertising and marketing campaigns to create a more human connection with customers.
- **Art and Design:** Exploring the use of augmented and virtual reality to enhance the viewing experience of surreal art.
- **Environmental Sustainability:** Using recycled materials to create immersive installations that promote environmental sustainability and raise awareness of waste reduction.

## Related on Trend Hunter

- [Human Embraced-Inspired Sculptures](https://www.trendhunter.com/trends/wallmounted-sculpture.md)
- [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md)
- [Whimsical Sculptural Furniture Series](https://www.trendhunter.com/trends/city-block-series.md)
- [Physics-Informed Digital Sculptures](https://www.trendhunter.com/trends/motion-sculpture.md)
- [Human Torso-Inspired Sculptures](https://www.trendhunter.com/trends/lene-bdker.md)
- [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md)
- [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)
- [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md)
- [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md)
